Learn more about strategy with this collection
Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
Content Creation
- Brainstorm topics that would be useful or interesting to your users
- Think of how that content intersects with your product
- Write down the search terms that your users would search to find this info
- Use Google's Keyword Planner
- Cross-reference with Google Trends to find new terms that are gaining popularity
- Create a content plan of articles on helpful topics using the best keywords
- When you write, don't be too promotional about your product.
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MORE IDEAS ON THIS
The goal of the email is not to sell your product or your idea; generally people don’t care what you’re pitching. The goal is to get them to click, or to get them on the phone. Emails should be composed with this goal in mind
NICK RAUSHENBUSH
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62 reads
Content of the email
Keep it personal, short, and non-promotional. The subject line “{first name} — quick question” generally yields a 70%+ Open Rate after 3 touches (3 emails).
Email content should be extremely brief: 2–3 sentences. Avoid formal language and business buzzwords.
Personally, I find that ta...
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A startup is a company designed to grow fast…The only essential thing is growth. Everything else we associate with startups follows from growth.
PAUL GRAHAM
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Cold Email Outreach
The key to good “Cold Email Outreach” is not to come across as SPAM. Instead of trying to push a product or send a marketing message, keep the emails short and ask for help. Also, make sure you’re emailing the right person.
- Scrape lists of companies off the web
- Create a list o...
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Partnerships, Affiliate Marketing, and Marketplaces
Start by asking yourself a few questions:
- What products/companies exist in your space that have similar client bases, but are non-competitive?
- Is there a group of professionals (i.e. marketers, developers, designers, data analysts) that would find your ...
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Affiliate Marketing
- Set up an incentive program for selling each other's product
- Find a deal that makes sense for both parties
- One time payout: A lump sum of money is paid to the affiliate per conversion
- Recurring: If you have a subscription plan with your client, you pass a percentage o...
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Related collections
More like this
Step 2. Identifying Your Core Blog Topics
- Topic Clusters: Create a ‘pillar’ page that roughly covers a general topic, & usually targets a high-volume keyword; & Several ‘cluster’ pieces of content that focus on specific, long-tail keywords.
- Determining Your Pillar Topics: Think about topics as they relate to your product or ...
6. Ubersuggest: Keyword Tracking Tool
- Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPs.
- From short to long-tail phrases, you can f...
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