Create a marketing strategy - Deepstash
Onboarding Matters

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Onboarding Matters

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Create a marketing strategy

Create a marketing strategy

Six steps to help you get started

  1. Identify your target audience. These are the people that will be willing to buy your products.
  2. Obtain the right tools to create, send, manage and track the metrics of your email campaigns. An Email Service Provider (ESP) can be excellent.
  3. Create attainable goals. Emails are, on average, 21,5% effective.
  4. Build your email list based on those who have permitted you to send them emails.
  5. Segment your list based on age, sex, location, etc.
  6. Measure your results. EXP has made this task easily accessible. Make small changes to your email and watch the effects.

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Capture leads with a Lead Magnet

Lead magnets attract visitors and prospects that are added to your email list. Lead magnets are free things you give in exchange for their email, such as:

  • Ebooks
  • Video
  • A Course
  • Webinar
  • Template
  • Whitepaper
  • Coupons
  • Discount on a pro...

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Creating an effective Opt-in form

Creating an effective Opt-in form

An opt-in is the next step after your lead magnet. It is a way to get your prospects' information, thereby adding them to your list.

Steps to a great opt-in form:

  • Create an attention-grabbing headline that clearly defines the offer.

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26 reads

Build your email list with squeeze pages

A squeeze page is a web page made to capture potential customers. It’s used to squeeze information out of a visitor by limiting access to content.

Your main purpose for using a squeeze page is to capture leads and turn them into your customer.

You can also give your visitors other opt...

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Other open rate tips

  • Use humour; they work great.
  • Ensure to optimize your email for mobile; 67% of email opens are mobile.
  • Storytelling always works.
  • Always write great content so that they will await your email.
  • ...

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Exit-Intent Popups

We are not talking about pop-ups that attack you once you land on a webpage.

An exit-intent popup only appears immediately you want to leave a website. If the visitors found your content helpful, they are more likely to subscribe.

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Why Email marketing is important

Email marketing is the best marketing channel there is.

Reasons you should pick email:

  • You don’t have to worry about algorithm changes like SEO and social media.
  • You can use your emails to drive traffic to your website.
  • With email marketing, your lists are yours.

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Choosing an Email Service Provider (ESP)

Choosing an Email Service Provider (ESP)

The email service provider handles all the technical stuff and makes creating and sending out bulk emails easy. examples include:

  • Mailchimp is a free email service provider that offers a free plan for the first 2000 subscribers. It's easy to set up and has easy-to-use ...

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25 reads

How to improve your email open rates

How to improve your email open rates

There are many factors involved with open rates:

  • Avoid the spam filter
  1. Get their permission first before sending an email.
  2. Use an Email Service Provider, to avoid ending up on the spam list.
  3. Send your email through a verified domain.

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26 reads

Email Marketing

Email Marketing

Email marketing is a form of digital marketing used to communicate to leads with emails. Marketers commonly use newsletters, event invitations, and informational emails to communicate with their audience.

Email marketing is a type of direct line that can be used to educate a lead about your...

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75 reads

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Email Campaigns

Email campaigns keep you directly tied to your audience. Use them to segment your audience, as described above, and use opt-in forms on your Kajabi website to allow users to sign up. 

You can send emails that contain educational content, information about sales, discounts, ...

How Do You Plan an A/B Test?

Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.

If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:

  • headlines

Have a website with pertinent contact information

Have a website with pertinent contact information

Make it easy for people to find you and reach out to you. That means making sure you have an online presence.

  • Have a website that clearly states the name of your business and what you do. 
  • Include a contact email; not just a contact form. Reporters will likely be reaching out t...

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