Creating an effective Opt-in form
An opt-in is the next step after your lead magnet. It is a way to get your prospects' information, thereby adding them to your list.
Steps to a great opt-in form:
- Create an attention-grabbing headline that clearly defines the offer.
- Use a great description that is brief and to the point.
- Make it simple. Don't use a complex form.
- Ensure it is attractive. Include the mock-up image of what you are offering.
- Have a captivating Call-To-Action (CTA): Your CTA is your subscribe button. It doesn't need to have the word subscribe on it, "Get your free Ebook" looks more natural.
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