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How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Creating an effective Opt-in form
An opt-in is the next step after your lead magnet. It is a way to get your prospects' information, thereby adding them to your list.
Steps to a great opt-in form:
- Create an attention-grabbing headline that clearly defines the offer.
- Use a great description that is brief and to the point.
- Make it simple. Don't use a complex form.
- Ensure it is attractive. Include the mock-up image of what you are offering.
- Have a captivating Call-To-Action (CTA): Your CTA is your subscribe button. It doesn't need to have the word subscribe on it, "Get your free Ebook" looks more natural.
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Capture leads with a Lead Magnet
Lead magnets attract visitors and prospects that are added to your email list. Lead magnets are free things you give in exchange for their email, such as:
- Ebooks
- Video
- A Course
- Webinar
- Template
- Whitepaper
- Coupons
- Discount on a pro...
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Build your email list with squeeze pages
A squeeze page is a web page made to capture potential customers. It’s used to squeeze information out of a visitor by limiting access to content.
Your main purpose for using a squeeze page is to capture leads and turn them into your customer.
You can also give your visitors other opt...
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Other open rate tips
- Use humour; they work great.
- Ensure to optimize your email for mobile; 67% of email opens are mobile.
- Storytelling always works.
- Always write great content so that they will await your email.
- ...
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Create a marketing strategy
Six steps to help you get started
- Identify your target audience. These are the people that will be willing to buy your products.
- Obtain the right tools to create, send, manage and track the metrics of your email campaigns. An Email Service Prov...
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Exit-Intent Popups
We are not talking about pop-ups that attack you once you land on a webpage.
An exit-intent popup only appears immediately you want to leave a website. If the visitors found your content helpful, they are more likely to subscribe.
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Why Email marketing is important
Email marketing is the best marketing channel there is.
Reasons you should pick email:
- You don’t have to worry about algorithm changes like SEO and social media.
- You can use your emails to drive traffic to your website.
- With email marketing, your lists are yours.
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Choosing an Email Service Provider (ESP)
The email service provider handles all the technical stuff and makes creating and sending out bulk emails easy. examples include:
- Mailchimp is a free email service provider that offers a free plan for the first 2000 subscribers. It's easy to set up and has easy-to-use ...
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How to improve your email open rates
There are many factors involved with open rates:
- Avoid the spam filter
- Get their permission first before sending an email.
- Use an Email Service Provider, to avoid ending up on the spam list.
- Send your email through a verified domain.
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Email Marketing
Email marketing is a form of digital marketing used to communicate to leads with emails. Marketers commonly use newsletters, event invitations, and informational emails to communicate with their audience.
Email marketing is a type of direct line that can be used to educate a lead about your...
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Testing Your Copies
Part of the copywriting process is figuring out what resonates with your prospects. Always A/B test your copy.
Don’t test drastically different versions of your copy. Test one or at most two element changes & see which drives the most conversions.
Then test again wit...
Research planning: Create an annotated bibliography
Your background information should come from scholarly books and journals, or reputable mass media sources. Use search engines such as JSTOR and Google Scholar.
Create an annotated bibliography by providing at least ten sources relevant to your topic.
- Name of author(s).
Tips for Writing Great Meta Descriptions
- Include a CTA in Meta Description: CTAs help users know what the page offers & what they can expect if they click. It can give them an incentive for clicking through & engaging with your site.
- Focus on Value in Meta Description: Describing the value you offer can entice people to cli...
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