Try and avoid Friction when someone is offboarding on your platform, it will make them dislike your product.
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Friction is another strong deterrent, it is one of the strongest forces in the universe. Make it easy for you to pick a book. Take the book with you in your bag, get a book on phone. Keep books next to you. Keep the book on bed table. It should be always accessible.
Not breaking the chain leads to momentum, the force that allows something to grow stronger or faster as time passes. But like everything else, momentum has an equal and opposite reaction.
Friction is the resistance caused when one object is moving at a dif...
In tech, friction refers to the steps a customer needs to take to perform a certain action. Too many steps and your funnel starts to leak.
For you, on the other hand, the harder it is to perform a habit, the less you will want to do it. This is crucial.
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