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Instead of challenging someone's existing belief, which always leads to resistance, it is much better to connect your own position to their beliefs.
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Frames, with respect to a discussion or argument, are different categories to 'slot' an idea or topic, just like a car can be evaluated by its color, price, or model number.
The odds of winning an argument require more than just logic and rationality, as there are a lot of other factors involved.
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