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An example of this in the real world is when users redeem a loyalty rewards card, they lose motivation for the store or the business.
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The Over Justification effect states that users might lose intrest or quit an activity when they have been rewarded for it.
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You can utilize this effect in your designs by having a gamification system. Don't give users short term reward rather provide long term gains. For instance always provide a way to keep increasing and getting more rewards
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‘If, then’ rewards or conditional rewards are when we promise to give something to an individual when they complete a certain task.
These rewards can have a negative impact on motivation as the employees lose the will to work on that task for the sake of working.
In our real world being a human means being an individual, one who lives ultimately for oneself. We think that nature has made us this way, to thrive and compete with other individuals for life's important resources.
But this real world of ours in neither timeless nor universal. It's just ...
Rewards usually offer a short-term boost. But the effect wears off, and the negative consequence of them remain: they reduce a person’s longer-term motivation to continue the project.
When money is used as an external reward for some activity, the subjects lose intrins...
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