The Overjustification Effect and why it can hurt your designs - Deepstash

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Human Psychology is very important in the world of UX Design. Use this human behavior knowledge to create better designs and impress your boss.

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The Overjustification Effect and why it can hurt your designs

The Overjustification Effect and why it can hurt your designs

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Over-justification Effect

The Over Justification effect states that users might lose intrest or quit an activity when they have been rewarded for it.

An example of this in the real world is when users redeem a loyalty rewards card, they lose motivation for the store or the business.

Application In Design and Real World

You can utilize this effect in your designs by having a gamification system. Don't give users short term reward rather provide long term gains. For instance always provide a way to keep increasing and getting more rewards

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