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Over-justification Effect
The Over Justification effect states that users might lose intrest or quit an activity when they have been rewarded for it.
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Example In the Real World
An example of this in the real world is when users redeem a loyalty rewards card, they lose motivation for the store or the business.
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Application In Design and Real World
You can utilize this effect in your designs by having a gamification system. Don't give users short term reward rather provide long term gains. For instance always provide a way to keep increasing and getting more rewards
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CURATOR'S NOTE
Human Psychology is very important in the world of UX Design. Use this human behavior knowledge to create better designs and impress your boss.
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