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A reactant is when you make users do something they tend to do the opposite of what you want.
So don't just tell someone to do something rather offer them some value or prompt them to come to the decision by themselves.
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Users have a much better and much easier time recognizing information than recalling it.
Always display crucial details as clearly as possible to help users understand the current context and take the appropriate action.
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Designing for context is a very important part of designing. That is where User Research comes in when you design for context, your users will enjoy using the app
For instance in the spotify example if they designed for context then they would have figured out that the keyboard bloc...
People don't want to think. Period. It's that simple, so when you take the path of engagement simple, they will have a clear path and know what to do.
When making new designs, make the process familiar with what your users are already used to.
IT is scientifically proven that users tend to like something more just because it is more familiar.
Please think of the TV remote, it was overcomplicated, and thus, we rarely used many of the buttons.
Don't put in new features for the 5% of users; instead, look for ways to keep it simple and declutter.
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Nudges enhance or suppress virtuous behaviors. They cannot make people do something they don't want to do. They only encourage them to make a decision that may be hidden by other factors.
... and be specific about what you want.
Don't use phrases like “Can you do me a favor? ", because they are manipulative - they force someone to commit before you tell them what it is you need. A simple “Can you help me with [specific thing]?” will do.
Find your goals. Without them, it is impossible to prioritize your tasks. Try to set 90-day goals, which is long enough to make meaningful progress. Questions to prompt goals:
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