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A reactant is when you make users do something they tend to do the opposite of what you want.
So don't just tell someone to do something rather offer them some value or prompt them to come to the decision by themselves.
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People don't want to think. Period. It's that simple, so when you take the path of engagement simple, they will have a clear path and know what to do.
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When making new designs, make the process familiar with what your users are already used to.
IT is scientifically proven that users tend to like something more just because it is more familiar.
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Please think of the TV remote, it was overcomplicated, and thus, we rarely used many of the buttons.
Don't put in new features for the 5% of users; instead, look for ways to keep it simple and declutter.
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Users have a much better and much easier time recognizing information than recalling it.
Always display crucial details as clearly as possible to help users understand the current context and take the appropriate action.
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Designing for context is a very important part of designing. That is where User Research comes in when you design for context, your users will enjoy using the app
For instance in the spotify example if they designed for context then they would have figured out that the keyboard blocked some of the search filters.
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I will be releasing episode 2 in the next coming days follow me for more design gems to add to your knowledge
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