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Establish Anti-goals

Now work backwards to establish your anti-goals.

Expanding on James Clear analogy: If traditional goals are the rudders that set your direction, think of anti-goals as the map that tells you where the rapids are.


197 reads


Set-up your goals

A goal setting process forces you to think about the journey instead of just the end destination.

1 - Ask yourself the following questions

  • Is this goal something you truly want? 
  • Is it important enough to pour hours of time and effort into it? 


119 reads

How to set anti-goals

The generalized process involves four steps:

  1. Choose your area
  2. Set-up your goals
  3. Mark out the negative outcomes - either as final outcomes or along the way.  Do this by inverting the initial goals.
  4. Set-up these negative outcomes as Anti-g


265 reads

Where to use this frame-work?

Use this to;

  • Plan for new projects
  • Design your life
  • Create self-improvement plans


174 reads

Choose your area / arena?

The area is the project, or plan you are working on. 


255 reads

Invert the Problem

In the pursuit of these goals

  • What’s the worst possible outcome?
  • What systems would lead to that?
  • What daily actions would I regret?
  • In short, what would you view as winning the battle but losing the war?


200 reads



antigoal (plural antigoals) An undesirable state to be avoided, the opposite of a goal. 

The concept is grounded in inversion—a mental model that says that big probl...


273 reads



Think of anti-goals as being about avoiding the "Pyrrhic victory”—a victory that takes such a terrible toll on the victor that it might has well have been a defeat. (Sahil Bloom)

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Developing and maintaining anti-goals

Sometimes it's easier to think about what we want to avoid than to consider what we want and that is why some anti-Goals will come quickly to the top of your mind e.g. “I don’t want to be living paycheck to paycheck”.

Just like goals, anti-goals need to be maintained and revisited as we gr...

🗺️ Begin your journey with a map

A map has:

  • a starting point (where you are now)
  • an end point (where you want to be)
  • At least one immediate action to kickstart your journey
  • At least one checkpoint (intermediary goals/milestones)

The map analogy frames your endeavors as a journey...

Goal-setting Of Goals

Before you set goals for your product managers, you need to understand why you are doing it. There are a number of reasons to set goals for people in your company, but not all of them can be applied to product managers, like:

  • Personal performance evaluation
  • Making sure the c...


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