Strategy Vs Big, Hairy Goals - Deepstash
Strategy Vs Big, Hairy Goals

Strategy Vs Big, Hairy Goals

Most companies communicate strategy as a set of aspirations and platitudes. But aspirations aren’t strategy, and that mode of communication leaves employees in the dark. Strategy is a set of hard-to-reverse choices and explaining what these choices are and why they were made is what strategy communication should be.

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hashimi

"If you think education is expensive, try ignorance. " ~ Derek Bok

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