Learn more about strategy with this collection
Effective communication
Persuasion techniques
Closing a sale
Strategy Vs Big, Hairy Goals
Most companies communicate strategy as a set of aspirations and platitudes. But aspirations aren’t strategy, and that mode of communication leaves employees in the dark. Strategy is a set of hard-to-reverse choices and explaining what these choices are and why they were made is what strategy communication should be.
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Disconnect With Strategy
One recent academic study reported that even in high-performing companies with clearly articulated strategies, only 29% of their employees knew what their company’s strategy was.
In another 2019 survey, only ...
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Strategy Is Not Aspirations, Objectives or Wishful Thinking
Companies must first make the difficult choices that strategy requires and then communicate these choices to employees in an effective way.
Unfortunately, if we go by what companies communicate in their ...
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... based on the level of importance, and the level of team involvement:
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Remote-friendly vs remote-first
The single biggest mistake companies can make is to opt to be remote-friendly instead of remote-first. Companies often accept the idea that remote is the future of work without creating an inclusive culture to ensure it works for everyone.
- Remote-friendly environment...
Kitchen Offices With Zoom Fatigue
- Conversations became foreign, exhausting and soulless with Zoom, even as home offices were being set up in the bedroom or the Kitchen table under a stack of books.
- These conditions were forced due to the pandemic, as working from home had become an unavoidable necessity.
- Now...
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