4. Create Your Content Pillar
Map out the Structure of Your Pillar Page
The next step is to collect all possible questions your pillar page will strive to answer and use them to design the structure of the article.
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Content pillars are an essential part of a brand’s content strategy and they serve a fundamental purpose: they provide a comprehensive, authoritative exploration of a topic that a reader can get everything they need on that subject in one place.
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