5. Interlink, Promote, and Distribute Your Pillar Content
Interlinking your cluster content to your pillar page is an essential part of the information architecture. If you want your pillar content to rank, you’ll need to optimize your links (both internal and backlinks from external sources) to start getting traction.
Remember that the pillar page is the hub where the user can get access to all the information they’re seeking all in one place. Additionally, since you want to promote your pillar content as an authoritative resource, you’ll want to have a strategy for acquiring backlinks from high-quality sources, too.
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Content pillars are an essential part of a brand’s content strategy and they serve a fundamental purpose: they provide a comprehensive, authoritative exploration of a topic that a reader can get everything they need on that subject in one place.
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