We tend to place a higher value on things that we have worked on ourselves.
Ex: "Isn't the cake awesome? I made it."
205
2.46K reads
CURATED FROM
IDEAS CURATED BY
An ordinary boy who is indiscriminately passionate about many things, develops the frontend of websites, a graphics designer, a bibliophile, Loves to learn and grow, and write. | In search of infinity!
I wish we were taught about these biases in school, in addition to what school taught us. These biases prepare us for life in more ways than the curriculum does. - Ankur Warikoo
“
The idea is part of this collection:
Learn more about leadershipandmanagement with this collection
How to manage workplace stress
How to prioritize and make better decisions
How to learn anything fast
Related collections
Similar ideas to 6. 🍥Ikea Effect
If you make things more laborious, the consumers will value them more.
In the 1950s, a US food company wanted to sell more of its brand of instant cake mixes. They were advised to replace powdered eggs with fresh eggs because the all-instant cake mix makes baking too easy. It un...
It motivates us because we are either unable to have something immediately, or because there is great difficulty in obtaining it.
Once we have invested our time, effort and resources in something, we tend to avoid correcting ourselves in real-time if we are off-track.
Inversely, when people engage in mental contrasting, anticipating the upcoming obstacles, they tend to succeed.
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates