6. 🍥Ikea Effect - Deepstash
6. 🍥Ikea Effect

6. 🍥Ikea Effect

We tend to place a higher value on things that we have worked on ourselves.

Ex: "Isn't the cake awesome? I made it."

205

2.46K reads

CURATED FROM

IDEAS CURATED BY

ideallyadarsh

An ordinary boy who is indiscriminately passionate about many things, develops the frontend of websites, a graphics designer, a bibliophile, Loves to learn and grow, and write. | In search of infinity!

I wish we were taught about these biases in school, in addition to what school taught us. These biases prepare us for life in more ways than the curriculum does. - Ankur Warikoo

The idea is part of this collection:

Giving Effective Feedback

Learn more about leadershipandmanagement with this collection

How to manage workplace stress

How to prioritize and make better decisions

How to learn anything fast

Related collections

Similar ideas to 6. 🍥Ikea Effect

The “IKEA effect”

The “IKEA effect”

If you make things more laborious, the consumers will value them more.

In the 1950s, a US food company wanted to sell more of its brand of instant cake mixes. They were advised to replace powdered eggs with fresh eggs because the all-instant cake mix makes baking too easy. It un...

Drive 6: Scarcity and Impatience

It motivates us because we are either unable to have something immediately, or because there is great difficulty in obtaining it.

  • We chase that which moves away from us
  • We want what we cannot have
  • We only place value on things that are difficult to obtain

The Ostrich Effect

Once we have invested our time, effort and resources in something, we tend to avoid correcting ourselves in real-time if we are off-track.

Inversely, when people engage in mental contrasting, anticipating the upcoming obstacles, they tend to succeed.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates