Learn more about writing with this collection
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Techniques for managing negative thoughts
Find an angle that attracts a broad audience
If you’d like to attract a broad audience, consider what other people might find interesting about your chosen topic. The title should be specific yet appeal to a large audience. For example, "If You Want to Be Rich, Spend Your Time Buying Assets."
When you write your headline, ask:
- Why should many readers care?
- Who is this relevant for?
- Is my topic broad enough?
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11 reads
MORE IDEAS ON THIS
People only share specific articles
People only share stuff on the internet that makes them look smart or helpful.
Think about which angle is share-worthy for your readers in your article. To make your readers look smart or helpful, create headlines where you solve a specific problem for them. If they find the solution u...
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9 reads
Write clearly for the benefit of your readers
Online readers need prompt satisfaction and quick solutions. Great headlines focus on the reader's benefit.
When you write a new story, ask what specific benefit it has for the reader? For example, "The Feynman Technique Can Help You Remember Everything You Read."
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16 reads
Build on other people's credibility
Readers who notice a well-known name in a title are more likely to click because those people already have expertise in their fields. If you have a particular experience that can be useful for others, you can add self-proof to your heading.
For example:
- Tim Ferriss’s...
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5 reads
Don’t copy past headlines
Old headlines lack novelty. What was popular last year won't go viral this year. Instead, people want to read stories with a spiky point. A spiky point of view is someone's unique and slightly controversial perspective that brings fresh ideas to the conversation.
To discover a spiky poi...
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8 reads
People click on headlines that cause specific emotions
If you can make others feel curiosity, anger, or joy when they read your headings, they'll click. However, be aware that half of your readers will dislike it if you share something controversial and might leave angry comments.
Examples of how to awaken emotions:
- ...
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8 reads
No one will read your articles if your headline is not good enough
You drive the audience into your writing through the title. If no one clicks on your heading, you won't have any readers.
However, headline writing is a skill you can master.
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39 reads
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