Readers who notice a well-known name in a title are more likely to click because those people already have expertise in their fields. If you have a particular experience that can be useful for others, you can add self-proof to your heading.

For example:

• Tim Ferriss’s...

If you’d like to attract a broad audience, consider what other people might find interesting about your chosen topic.  The title should be specific yet appeal to a large audience. For example, "If You Want to Be Rich, Spend Your Time Buying Assets."

When you write your headline, ask:

Old headlines lack novelty. What was popular last year won't go viral this year. Instead, people want to read stories with a spiky point. A spiky point of view is someone's unique and slightly controversial perspective that brings fresh ideas to the conversation.

To discover a spiky poi...

If you can make others feel curiosity, anger, or joy when they read your headings, they'll click. However, be aware that half of your readers will dislike it if you share something controversial and might leave angry comments.

Examples of  how to awaken emotions: 

• ...

You drive the audience into your writing through the title. If no one clicks on your heading, you won't have any readers.

However, headline writing is a skill you can master.