The illusory truth effect
It's our tendency to believe false information to be correct after repeated exposure to it.
The illusory truth effect is the reason why advertising and propaganda works.
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Overcome the illusory truth effect
Information we consume is like the food we eat. If it's junk, our thinking will show that.
- Quit the news as a way of entertainment. If you want to inform yourself of something, learn from trustworthy sources.
- Engage with timeless wisdom that will improve your life.
151 Cognitive Biases
Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
Hedonic adaptation
It is our natural tendency to be impressed by new things, only to have the incredible become ordinary after a short time.
It's why we can have access to so much information instantly and still get so bored.
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