First-hand Knowledge
When people have the first-hand experience of pain and suffering, the desire to help arises from deep within, as they know the intricate details, and are motivated to help others who are in peril. This is called the Altruism born of suffering.
People who haven't experienced similar hardships themselves will find it hard to relate to others suffering. However, the desire to help can be invoked by showing them the effectiveness of the method, as well as the larger picture.
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