Role of humor in a purchase decision

A good joke or clever play on words can cheer up dismayed employees, win over skeptical customers and draw positive attention to your brand.

If you have emotional intelligence, it will be easier to tell what people will find funny. You can also determine in which situatio...

Personal branding for creative professionals is different from other fields. Personal brands are a type of self-promotion, and they’re often used by designers, artists, architects, and many other creative professions such as graphic design or writing. 

A personal brand should focus on what ...

Framing refers to how a person makes decision depending upon how the information is presented. Framing effect is often used in marketing to influence decision-makers and purchases.

You can use this strategy to engage customers to buy your products. But depending on how you frame your...