Learn more about psychology with this collection
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Identification (or group membership)
This occurs 'when an individual accepts influence because he wants to establish or maintain a satisfying self-defining relationship to another person or group'.
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Informational Conformity
It happens when a person lacks knowledge and looks to the group for guidance.
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Normative Conformity
This type of conformity usually involves compliance - where a person publicly accepts the views of a group but privately rejects them.
It is often because the person wants to fit in with the group and is scared of being rejected by the group.
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Internalization (genuine acceptance of group norms)
- This occurs when an individual accepts influence because the content of the induced behavior - the ideas and actions of which it is composed - is intrinsically rewarding.
- Internalization always involves public and private conformity. A person publicly changes their behavior to fit in...
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Compliance (or group acceptance)
This occurs when an individual accepts influence because he hopes to achieve a favorable reaction from another person or group.
He adopts the induced behavior because he expects to gain specific rewards or approval.
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What is conformity?
- Conformity is a type of social influence involving a change in belief or behavior in order to fit in with a group.
- This change is in response to real or imagined (involving the pressure of social norms/expectations) group pressure.
- It is also known as majority influence (or g...
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Related collections
Other curated ideas on this topic:
Group emotions
The feeling that the benefits of the group are beneficial to the individual is innate.
One common characteristic of a group is that emotions appear to be contagious. A shared emotional experience occurs when one person feels a similar emotion to another due to perceiving t...
Factors that govern group identification
A group has an existence that extends beyond the life of any of its individual members. A sense of weakness and anxiety lead us to depend on the group. Once you feel part of a group, you are less afraid.
There is a connection between the need for closure and group identification, including...
The Peer-Group Syndrome
Peers tend to look for a more senior manager, even if he is not the most competent or knowledgeable person involved, to take over because they are afraid to stick their necks out.
You can overcome the peer-group syndrome by fostering self-confidence, ...
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