Loss Aversion

• Panic buying makes people feel in charge of the situation, while seemingly mundane measures like hand-washing, which are actually impactful, seem ordinary.
• The problem comes when people overbuy in their over-panicked state of mind (irrational stockpiling), making the shortages worse ...

Many of the correct behaviors people once considered common sense have gotten lost in the swirling wind of bad advice, outdated manners, rules, and social media that makes it too easy to slip up and be rude. 
There are certain accepted behaviors in all social situations that you need...

Developing a relationship, a connection with your audience, so that your followers feel they are seen and valued, greatly helps to increase your social media authority.

One way to do this is to get in touch with each follower, which can be done through direct messages that exist in virtual...