Learn more about corporateculture with this collection
How to adapt to different speaking situations
How to engage with an audience
How to use body language effectively
Know your audience
- What do you want your audience to know (instead of what you want to say)?
- What level of knowledge does the audience already have about the subject?
- What's the audience's attitude about us and the topic?
- What are the potential points of resistance or hesitation?
69
1.16K reads
MORE IDEAS ON THIS
Structure the message: what?, so what?, now what?
- What?: Your idea, offering, service, product
- So what?: Why is it important?
- Now what?: What comes next? What questions do they have?
65
960 reads
Leverage paraphrasing
- It's a great way to signal you have been listening
- It's a lower-order cognitive skill - it can be used to buy yourself time to think about an answer
- It can be used to move the conversation forward: paraphrase what's been said and link it to the next topic
53
867 reads
Have a clear goal
- Information: what do you want them to know?
- Emotion: how do you want them to feel?
- Action: what do you want them to do?
Having a clear goal also helps to measure how successfully you communicated your point.
62
969 reads
Related collections
More like this
Get to Know Your Audience
Presenting information is never about the presenter--it's always about the audience.
Get to know who they are, in order to use their common knowledge and experience: What's most important to them? What motivates them? What's their background? How do they prefer to commu...
Know Your Audience
We're usually persuaded by people who make it clear they understand us, that they relate to our concerns. So seek out those opportunities for connection. Ask questions and really listen to the answers.
Think about this in everything you write. What does your audience really want t...
Know your audience
Know who you are speaking to. It will help you tailor the talk and will help keep the audience engaged.
Is the audience of your speech going to be mainly fellow psychologists, health professionals, other professional groups, students or consumers? What do they want and...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates