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Brands and consumers have a mutual interest in understanding consumers’ personalities. In the 1950s, marketing campaigns were grounded in focus groups and telephone surveys to segment customers “psychographically” to improve the product.
With AI, we can get a much more personalized version updated in real-time, enhancing the connection between brands and consumers. A brand is a promise to deliver what people want or need.
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88 reads
MORE IDEAS ON THIS
AI, the most rapid change of technology nowadays, helps companies understand their customer better. And many theories say AI will know us better than ourselves. As a customer, I feel these apps, such as e-commerce, help me search for the product I want. However, as a human, there’s something that...
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150 reads
Perhaps, to avoid the dystopian scenario predicted by Yuval Harari, we must democratize the algorithms' knowledge of us, at least by ensuring that companies have to share the personal insights they’re gathered with us.
Every trivial choice we make every day reveals central aspects of our i...
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110 reads
Consider a few examples: your choice of movies reveals the degree to which you are intelligent, conscientious, and agreeable, and your Facebook data reveals whether you are friendly or introverted. There are few exceptions to this rule, and the list of correlations between human personality trait...
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90 reads
Without firm self-knowledge, it’s hard to construct a logical story of who we are, the story that would make our life experience and interaction with others. This skill is complex to master, and research suggests that only 10-15% of people are self-aware.
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153 reads
The essence of AI is a prediction machine, which consists of algorithms capable of (1) finding patterns in large datasets and (2) training themselves to get “smarter” (increase their predictive accuracy). There are clear reasons to expect AI to improve our ability to understand things, including ...
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The opportunity for AI would be to make us aware of the gaps between how we want to be seen and what are brand and product choices convey to us. As Nathalie Nahai says in her late book, consumers are highly committed to adjusting their preferences based on the reputation of brands, including the...
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102 reads
CURATED FROM
IDEAS CURATED BY
A learner | Writer of Melva's Note on Substack | High curiosity about psychology and human development.
In the age where data has become commoditized, but the insights and profits are being exclusive for ginormous tech players, what better way to harness consumer trust and loyalty than by giving them back valuable insights, that can turn them into smarter customers, and also self-aware humans.
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Other curated ideas on this topic:
Through personalized data gathering companies hope to connect with their audience in more relevant ways. Due to the changes in consumer behavior, brands are shifting towards a conversation-based approach.
However, with the introduction of AI-based technologies comes the eagerness t...
Having a strong emotional connection with the brand makes many of us succumb to the famous reality distortion field, where we are absolutely okay with paying top dollar for their products.
The truth is we are not buying the product, but are enhancing our own identity due to the su...
The most successful brands in the world have an imprint on our psychology and feel like family members to us.
A survey on Apple (iOS) and Samsung (Android) users revealed that Apple users have a high rate of pride and empathy towards the brand, while Samsung users were mostly neutral. It p...
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