Brands and consumers have a mutual interest in understanding consumers’ personalities. In the 1950s, marketing campaigns were grounded in focus groups and telephone surveys to segment customers “psychographically” to improve the product.
With AI, we can get a much more personalized version updated in real-time, enhancing the connection between brands and consumers. A brand is a promise to deliver what people want or need.
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A learner | Writer of Melva's Note on Substack | High curiosity about psychology and human development.
In the age where data has become commoditized, but the insights and profits are being exclusive for ginormous tech players, what better way to harness consumer trust and loyalty than by giving them back valuable insights, that can turn them into smarter customers, and also self-aware humans.
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