Choose a problem space that you care about
- Startups are long and hard. There will be inevitable lows.
- During those difficult moments, you really need to care about the problem that you're solving in order to persevere.
- Life is too short to spend on solving a problem that doesn't matter to you.
- Once you have found a problem space that you deeply care about - make your desire to solve the problem unkillable.
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