When you know what your partner does and doesn't care about, it's a pretty big eye opener. For example, for years, I've been giving my significant other small gifts to show that I care. I put a lot of thought into those gifts, and I loved surprising him. It would piss me off when he'd receive them and just say, "Oh cool, thanks," and then set it aside. That was not the reaction I wanted. By giving him a gift, I was saying, "I care about you," and "oh cool, thanks," is not a good reply to that.
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