How to fight the "urgency bias" (and work towards long-term goals)
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We usually give priority to unimportant tasks when there is a sense of urgency around them.
We’re actually psychologically wired to put aside important tasks in favor of tasks that feel more urgent. But spending our time taking care of urgent tasks can leave us feeling exhausted and unaccomplished.
A few explanations as to why it’s so hard to reject urgent tasks:
The problem is that we’re continually bombarded with urgent work: emails, meetings, calls, and instead of being in control of our time and attention, we respond and act on someone else’s priorities.
Instead of allowing them to take over your time, make a plan for how you’ll deal with them.
Begin by defining the tasks that demand 100% of your focus and the one that can be dealt with while being interrupted. You want to give your most focused hours to your most important tasks.
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