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Making Better Decisions

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Position of products influences our decision of buying

Position of products influences our decision of buying

We don't just buy products because of what they are, but we often buy them because of where they are. For example, items on store shelves that are at eye level tend to be purchased more than items on less visible shelves.

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Designed for you vs. designed by you

Designed for you vs. designed by you

Default choices are not inherently bad, but the entire world was not designed with your goals in mind. In fact, many companies have goals that directly compete with yours (a food company may want you to buy their bag of chips, while you want to lose weight). For this reason, you should be wary of...

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Default decisions and their influence

Default decisions and their influence

Although we usually have the freedom to make a wide range of choices at any given moment, we often make decisions based on the environment we find ourselves in:

  • If you sleep with your phone next to your bed, then checking social media and email as soon as you wake up is likely to be th...

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<p><span><b>Optimize for defau...

Optimize for defaultsShift your environment so that the good behaviors are easier and the bad behaviors are harder.

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Never give up. Always find a reason to keep trying.

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How to Design a Better Environment

How to Design a Better Environment

  • Automate good decisions. Whenever possible, design an environment that makes good decisions for you. For example, buying smaller plates can help you lose weight by deciding portion size for you. 
  • Subtract the negative influences. You can make it easi...

The minimalists 20 20 rule

We often hold on to things just in case we need them: We don’t let go because we might need something in some far-off, nonexistent, hypothetical future.

We needn’t hold on to these things just in case : We rarely use our jus...

Clean beauty as a movement

People have always believed that beauty products are safe because they could buy them at the store. Yet, additives like long-chain carbons (PFAS), phthalates, and triclosan can disrupt hormones, and formaldehyde found in shampoos and keratin treatments is carcinogenic

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