Position of products influences our decision of buying

Position of products influences our decision of buying
We don't just buy products because of what they are, but we often buy them because of where they are. For example, items on store shelves that are at eye level tend to be purchased more than items on less visible shelves.
George I. (@george_ii20) - Profile Photo

@george_ii20

🧐

Problem Solving

MORE IDEAS FROM THE ARTICLE

<p><span><b>Optimize for defau...

Optimize for defaultsShift your environment so that the good behaviors are easier and the bad behaviors are harder.

Default decisions and their influence

Although we usually have the freedom to make a wide range of choices at any given moment, we often make decisions based on the environment we find ourselves in:

  • If you sleep with your phone next to your bed, then checking social media and email as soon as you wake up is likely to be the default decision.
  • If you keep a water bottle with you throughout the day, then drinking water rather than soda is more likely to be the default decision.
Designed for you vs. designed by you

Default choices are not inherently bad, but the entire world was not designed with your goals in mind. In fact, many companies have goals that directly compete with yours (a food company may want you to buy their bag of chips, while you want to lose weight). For this reason, you should be wary of accepting every default as if it is supposed to be the optimal choice. - James Clear

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEAS

Goal setting

Is the act of selecting a target or objective you wish to achieve.

Goal setting is not only about choosing the rewards you want to enjoy, but also the costs you are willing to pay to achieve your goals.

5

IDEAS

Default choices

90% of your daily decisions happen automatically, many shaped by your environment. Thus, most decisions are a habit, not a deliberate choice.

To make smarter choices, design smarter defaults. And habits can be developed by shaping the invisible defaults of your life.

You‘ll naturally go for easy
  • The researchers summarized the impact of the environment design by saying, “In most cases, the majority of people choose the default option to which they were assigned.
  • In other words, most of us respond the same way to the cues that surround us. If someone or a situation asks you to make a tough decision, you will probably go with the default option.


© Brainstash, Inc

AboutCuratorsJobsPress KitTopicsTerms of ServicePrivacy PolicySitemap