• Incremental - Continuous Testing and Refinement. Starts from an existing product. Called also Hill Climbing (move your foot in one direction - if it is uphill, take one step. If not, change direction. Do that until the top of the peak). Con: cannot find a higher hil...

Objective: Discover your bugs and fix them if possible. 

Key tactics:

• Blood testing.
• Genetic testing.
• Other (fat %, CIMT, heart tests, CGM, Toxins, microbiome, allergies). 

Optimizely studied & reported on the factors that defined the world’s best testing companies. 

The 4 biggest factors were:

1. Testing the things that drive the most revenue
2. Testing every change
3. Testing to solve real problems
4. Testing multiple variants simultan...