Social Behaviour: The Gifting Protocol
The Gift protocol is a non-voluntary strategy to affirm and strengthen the moral bonds of society.
It is a competitive, formal game that diminishes the pure value of gifts and makes it into a set of rules.
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The Psychology Of Exchanging Gifts
According to French anthropologist Marcel Mauss, gift-giving carries many legal, moral, economical and spiritual aspects, and is significant for the whole social fabric. Many ancient cultures follow the intricate rules of gift exchange, which is not a voluntary act, but rather a ...
The Rules Of Social Gift Exchange
- Gift-giving is a moral act, with social consequences if done incorrectly. If one signals that he or she is not doing the ‘presents’ thing, the person is then banished from this formality.
- Receiving shoddy gifts with a warm 'thank you' is a part of the ritual based on pretentiousnes...
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
MICHAEL PORTER
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