Learn more about personaldevelopment with this collection
How to make good decisions
How to manage work stress
How to manage email effectively
To summarise
Effective communication is simply good teaching. Provide simple, clear explanations that explain benefits (the why) before the details (the how).
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Share resources for a deeper dive
At some point, of course, decision makers require much more information than your initial pitch. Provide increasingly deeper levels of information.
The ads for Google Cloud contain about 60 words. Each print ad is followed by a link that ta...
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58 reads
Keep the copy short and simple
Now it's time to explain what the product does. The second and third sentences of Google's print ads explain how existing companies are using Google Cloud.
For example, Target is using Google Cloud technology to power its new Drive Up service. What does it mean for customer...
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Mention clients that benefitted the most
"Google Cloud is helping Target and its guests redefine the shopping trip" (Wall Street Journal , February 11).
Peak your prospect's interest with the big picture before diving into the details. If you can name a well-known brand, industry or organization that uses your product, ev...
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Start with the big picture
Too many sales professionals start their pitch in the weeds. Google Cloud ads start with the big picture. For example, here are the first sentences in one of Google's ads as it appear in NYT.
"Google Cloud is helping the Home Depot with solutions to customers' small projects."
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CURATED FROM
Google Cloud Uses This 3-Step Marketing Strategy to Sell Complex Products. Here's How You Can Too
inc.com
5 ideas
·596 reads
CURATED BY
Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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Being negative to appear analytical
This norm serves a great purpose in that bad ideas can be debated and debunked. However, it also kills a lot of good ideas as well.
FIX: Stop yourself from first pointing out what's wrong in a situation, and make it a habit to jump to what's right instead.
If an idea is simpl...
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