Two considerations when employing storytelling - Deepstash

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Two considerations when employing storytelling

  • Invest in a highly competent Director of Communication.
  • Be central in choosing stories.
  • Personally convey your vision in compelling stories.

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MORE IDEAS FROM THE SAME ARTICLE

  • Can keep a consistent focus on the vision of the company
  • affirm faith in the near term intent of the leadership, 
  • strengthen brand loyalty
  • build support from the organizational team at every level,
  • resolve conflicts,
  • ...

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  • Clarifies The Vision and Mission of an Organization. Reinforces the intent of the leadership. 
  • Helps to Address strong challenges of organizational culture. It can change culture through both reinforcing and embedding mechanisms.
  • Drives Organizational Change....

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Bill Gurley

“The great storytellers have an unfair competitive advantage.”

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Stories are more than just tall tales or campfire yarns.

They include discussions of the enterprise in the future tense. They can inspire, instruct and invite.

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