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The Power of Storytelling for Leaders – 2

Two considerations when employing storytelling

  • Invest in a highly competent Director of Communication.
  • Be central in choosing stories.
  • Personally convey your vision in compelling stories.

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The Power of Storytelling for Leaders – 2

The Power of Storytelling for Leaders – 2

http://www.davidhuntoon.com/building-leaders/blog-series-the-power-of-storytelling-for-leaders-2/

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Key Ideas

What's to gain for Leaders through storytelling?

  • Can keep a consistent focus on the vision of the company
  • affirm faith in the near term intent of the leadership, 
  • strengthen brand loyalty
  • build support from the organizational team at every level,
  • resolve conflicts,
  • reaffirm company values.

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SIMILAR ARTICLES & IDEAS:

Great leaders are storytellers

Stories are more than just tall tales or campfire yarns.

They include discussions of the enterprise in the future tense. They can inspire, instruct and invite.

How To Craft Great Stories: The Context

Establish the setting or scene.

Start with a transition to signify the story’s beginning before creating a realistic backdrop.

Ask yourself:
- What do I want my associates to feel?
- How can I nurture a sense of adventure, mystery, suspense, joy or invitation?
- Will my associates be able to visualize the scene I have in my mind?

How To Craft Great Stories: The Challenge

Create a dilemma with proper tension or dissonance with which associates can identify, then using one sentence, describe the challenge for each of the key characters.

Questions to help you create dissonance:

- How can I build a sense of concern, conflict, or suspense?

- Will my associates be able to visualize the challenge the same way I do?

- Will the dilemma create enough dissonance associates will desire a resolution?

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Purpose of Storytelling
  • Clarifies The Vision and Mission of an Organization. Reinforces the intent of the leadership. 
  • Helps to Address strong challenges of organizational culture. It ...
Exercise for Corporate Leaders

Consider utilizing the exercise below to help develop a positive story:

  • Identify a successful event within the organization, or, an accomplishment by its personnel.
  • Detail the actions leading up to and following the event in chronological order.
  • Develop a 5 minute and 2 minute version of the story for use when speaking with your internal leadership team and personnel.
Stories create “sticky” memories

...by attaching emotions to things that happen. That means those who can create and share good stories have a powerful advantage over others.

Facts and figures and all the rational thi...

Start with a message
First, settle on your ultimate message; then you can figure out the best way to illustrate it.

Every storytelling exercise should begin by asking: Who is my audience and what is the message I want to share with them? 

Each decision about your story should flow from those questions. 

Use personal experiences
The best storytellers look to their own memories and life experiences for ways to illustrate their message. 

Think of a moment in which your own failures led to success in your career or a lesson that a parent or mentor imparted.

There may be a tendency not to want to share personal details at work, but anecdotes that illustrate struggle, failure, and barriers overcome are what make leaders appear authentic and accessible.

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