The Power of Storytelling for Leaders – 2
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Consider utilizing the exercise below to help develop a positive story:
One of the oldest and most straightforward storytelling formulas:
Also known as Freytag’s Pyramid:
Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).
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Stories are more than just tall tales or campfire yarns.
They include discussions of the enterprise in the future tense. They can inspire, instruct and invite.
Establish the setting or scene.Start with a transition to signify the story’s beginning before creating a realistic backdrop.
- What do I want my associates to feel?
- How can I nurture a sense of adventure, mystery, suspense, joy or invitation?
- Will my associates be able to visualize the scene I have in my mind?
Create a dilemma with proper tension or dissonance with which associates can identify, then using one sentence, describe the challenge for each of the key characters.
Questions to help you create dissonance:
- How can I build a sense of concern, conflict, or suspense?
- Will my associates be able to visualize the challenge the same way I do?
- Will the dilemma create enough dissonance associates will desire a resolution?
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