Learn more about marketingandsales with this collection
How to close the deal
How to handle objections
How to present your value to your employer
Great leaders are storytellers
Stories are more than just tall tales or campfire yarns.
They include discussions of the enterprise in the future tense. They can inspire, instruct and invite.
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Put on the right spin
- Use a lot of details at the beginning of the story and then faze them out.
- Timing is key to good storytelling.
- Practice by recording your story and listening for places pauses might add punch.
- Use different gestures, varied facial
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261 reads
How To Craft Great Stories: The Climax
The climax is a resolution used as a tool for insight and should clearly fit the challenge and carry the associates to new and unexpected directions.
Ask yourself:
- Will the ending surprise, amuse, inspire, challenge, or amaze my associates?
- Will associates view th...
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How To Craft Great Stories: The Challenge
Create a dilemma with proper tension or dissonance with which associates can identify, then using one sentence, describe the challenge for each of the key characters.
Questions to help...
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259 reads
How To Craft Great Stories: The Context
Establish the setting or scene.
Start with a transition to signify the story’s beginning before creating a realistic backdrop.Ask yourself:
- What do I want my associates to feel?
- How can I nurture a sense of adventure, mystery, suspense, joy or invitation?
- Will ...
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332 reads
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Managers vs. leaders
While managers' objectives include providing a more stable organization of the enterprise as a whole, leaders are more driven by the idea of setting new and challenging directions, that could take the company to a higher level and have employees feel more motivated and inspired.
Open-ended questions
Avoid questions you can answer “yes” or “no”. They are closed-ended, don’t generate discussion and they rarely yield any insight.
By asking open-ended questions, you get far more interesting insights. They invite reflection and start discussions.
Great Leadership
Great leaders inspire people to do better and develop their skills because leaders with a great leadership style can make anyone appear more competent than they actually are, and that builds confidence within the individual.
However, leaders who do have poor methods can dr...
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