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Establish the setting or scene.Start with a transition to signify the story’s beginning before creating a realistic backdrop.
- What do I want my associates to feel?
- How can I nurture a sense of adventure, mystery, suspense, joy or invitation?
- Will my associates be able to visualize the scene I have in my mind?
Create a dilemma with proper tension or dissonance with which associates can identify, then using one sentence, describe the challenge for each of the key characters.
Questions to help you create dissonance:
- How can I build a sense of concern, conflict, or suspense?
- Will my associates be able to visualize the challenge the same way I do?
- Will the dilemma create enough dissonance associates will desire a resolution?
The climax is a resolution used as a tool for insight and should clearly fit the challenge and carry the associates to new and unexpected directions.
- Will the ending surprise, amuse, inspire, challenge, or amaze my associates?
- Will associates view the ending as relevant and important?
- Will associates gain new attitudes, understandings, or skills from the resolution?
SIMILAR ARTICLES & IDEAS:
One of the oldest and most straightforward storytelling formulas:
Also known as Freytag’s Pyramid:
Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).
...by attaching emotions to things that happen. That means those who can create and share good stories have a powerful advantage over others.
Facts and figures and all the rational thi...
Every storytelling exercise should begin by asking: Who is my audience and what is the message I want to share with them?
Each decision about your story should flow from those questions.
Think of a moment in which your own failures led to success in your career or a lesson that a parent or mentor imparted.
There may be a tendency not to want to share personal details at work, but anecdotes that illustrate struggle, failure, and barriers overcome are what make leaders appear authentic and accessible.