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Great leaders are storytellers
Stories are more than just tall tales or campfire yarns.
They include discussions of the enterprise in the future tense. They can inspire, instruct and invite.
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How To Craft Great Stories: The Context
Establish the setting or scene.
Start with a transition to signify the story’s beginning before creating a realistic backdrop.Ask yourself:
- What do I want my associates to feel?
- How can I nurture a sense of adventure, mystery, suspense, joy or invitation?
- Will my associates be able to visualize the scene I have in my mind?
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How To Craft Great Stories: The Challenge
Create a dilemma with proper tension or dissonance with which associates can identify, then using one sentence, describe the challenge for each of the key characters.
Questions to help you create dissonance:
- How can I build a sense of concern, conflict, or suspense?
- Will my associates be able to visualize the challenge the same way I do?
- Will the dilemma create enough dissonance associates will desire a resolution?
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How To Craft Great Stories: The Climax
The climax is a resolution used as a tool for insight and should clearly fit the challenge and carry the associates to new and unexpected directions.
Ask yourself:
- Will the ending surprise, amuse, inspire, challenge, or amaze my associates?
- Will associates view the ending as relevant and important?
- Will associates gain new attitudes, understandings, or skills from the resolution?
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Put on the right spin
- Use a lot of details at the beginning of the story and then faze them out.
- Timing is key to good storytelling.
- Practice by recording your story and listening for places pauses might add punch.
- Use different gestures, varied facial expressions, and dramatic body movements.
- Stay focused and stick to the storyline.
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