Demonstrate change - Deepstash
Persuasive storytelling

Learn more about communication with this collection

How to use storytelling to influence and persuade

How to create a compelling narrative

How to structure your story for maximum impact

Persuasive storytelling

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Demonstrate change

Demonstrate change

The mark of a great story is that the experience being shared has changed the person in some way. It doesn’t have to be a drastic change,. It could simply be a perspective shift or a reinforcement of a belief or an idea.

When communicating in business, ask yourself what change you want to see in your audience. If you’re pitching a new idea to people, start in a place where you can relate to and understand any reason why they would have skepticism or questions or feel discomfort. Identify that and then use the story as the map to where you want to land them. You’ve given them a relatable way to come to a place where you have a common understanding.

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Focus on one big idea

Focus on one big idea

Your theme or big idea is your editing tool.

You always want to think about what you’re leaving your audience with thematically. What’s the theme of your story, what’s the big idea?. Your story will be filled with lots of specifics, of course. In fact, one of the most beau...

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Make your story personal

Great stories reveal a piece of yourself.

Ask yourself:

  • What makes you care about the work that you do?
  • What part of you outside of your work is present inside of that world?
  • If in financial services, for example, what is it behind the n...

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Show passion when you're telling a story

“What gets you excited about what you’re talking about? Why do you care?
If the audience knows why you care, they’ll have a reason to care.” In other words, the story needs to have stakes. And they don’t necessarily need to be significant. You can conceivably ...

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Purpose of storytelling

Purpose of storytelling

In the workplace, storytelling serves as an essential, powerful tool for effective communication.

It gets people excited around an idea, or a value, or perhaps some drier information that might not have been as interesting before.

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CURATED FROM

CURATED BY

gabg

I like to focus more on people than technology. I have a passion for teaching.

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The Elements of Change

  • Beating inertia (resistance to change): Pick the middle ground between no change and drastic change.
  • Beating the resistance of others: Ask for their help and get them on your side, or negotiate a way for you to make change without disrupting their ...

Improve your life

Improve your life

To drastically improve your life, you do not need to purchase anything. You also don't need to work harder so you can buy that one thing that would significantly change your life.

Drastic change starts with you. The way out of a difficult place is found through working on yourself.

Use humility markers

Acknowledging your own fallibility and human imperfection can go a long way toward making yourself relatable. Especially if there’s a power dynamic where someone is asking for your advice, attention or help, you want to put the other person at ease.

Taking the time to call or meet...

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