A Whole Body Yes

Knowledge - What is a pen? What does it look like?

Comprehension - What are some uses for a pen? Is it only used to write?

Application - How do you use it?

Analysis - What is each part’s importance and role in making a pen being able to do the task it...

You should have plenty of notes from your discovery interview. It is now time to look for common themes. Look into overlapping feedback from your interviews. Always put customer and prospect responses above answers from your team. 

When multiple target customer personas are involved in the ...

Being able to make decisions when you know you have imperfect data is so critical. I was always taught that “A good decision now is better than a perfect decision in two days.” Many people I know in business recoil at that statement. Many colleagues in graduate school had come from places where t...