" You can use logic to justify almost anything.... - Deepstash
<p>"<i>You can use logic to ju...

"You can use logic to justify almost anything. That's its power. And its flaw."

— Captain Cathryn Janeway

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Logic

Even though people make their decisions based on emotions, most of them will have to justify their purchase at some time.

To you, this means that even though your product must tap into the emotions of your customer, customers need logic to justify their purchase.

Charles Duhigg

“The power of a keystone habit draws from its ability to change your self-image. Basically anything can become a keystone habit if it has this power to make you see yourself in a different way.”

CHARLES DUHIGG

<p>"<i>We prefer to help ourse...

"We prefer to help ourselves. We make mistakes, but we're human—and maybe that's the word that best explains us."

— Captain James T. Kirk

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