Prepare for the no, not for the yes
Our natural choice is to gather many arguments that would get the other to say yes. This should not be our first approach. Before offering arguments in favor of our claim, we need to deal with the reasons for which the other would say no.
Understand that reasons to say no have nothing to do with the reasons to say yes.
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I teach Thinking and Deciding in Business for multiple schools in Romania and abroad. On top of that, I am an angel investor, a trainer and I run marathons, often dressed as Mickey Mouse.
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