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How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
“Attention is a commodity, like wheat, pork bellies, or crude oil. Existing industries have long depended on it to drive sales. And the new industries of the twentieth century turned it into a form of currency they could mint. Beginning with radio, each new medium would attain its commercial viability through the resale of what attention it could capture in exchange for its ’free’ content.”
TIM WU, ATTENTION BROKERS
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58 reads
MORE IDEAS ON THIS
The Ad-Tech Fiasco
The ad-tech ecosystem is a bewildering variety of middlemen & complexity (agencies, trading desks, demand-side platforms, network exchanges, yield optimization, rich media vendors etc):
- Users suffer from digital pollution: they have lost their privacy and have...
20
52 reads
The economy of attention
The high-level concept is of monetizing attention is:
The advertiser sends a payment in token along with ads to users in a locked state Xa.
As the users view the ads, the flow of payments unlocks:
- ... keeping part of the payment for their own wallet (Xu)
- passing ...
18
47 reads
Tracking attention in the browser
User attention is anonymously monitored in the Brave browser, a fast open source, privacy-focused browser that blocks invasive ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers.
Brave cuts out all third-party t...
18
40 reads
Basic Attention Token (BAT)
It is a token for the decentralized ad exchange. BAT connects advertisers, publishers, and users, creating a new, efficient marketplace.
The token is based on Ethereum technology, an open-source, blockchain-based distributed computing platform with smart contracts. The token is derived fro...
26
264 reads
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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