Organization by Type of Product Work - Deepstash

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Organization by Type of Product Work

A common organization structure is to separate teams based on the type of work they are doing:t

  • the innovation pillar working on new products.
  • the core pillar trying to strengthen the core product with additional features and maintaining the core.
  • the growth pillar trying to grow overall usage of the current product.
  • the platform pillar working on internal features that support other product and engineering teams to allow them to scale.

The organizational structures can be quite stable.

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Organization by Initiative

Companies tend to have strategic initiatives that emerge from annual planning, so a common organizational structure is to align product and engineering around those initiatives. The initiative structure allows PM’s and engineers to flex between innovation, growth, scaling, etc. a...

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Organization by Value Proposition

If a product has different value propositions, a common structure is to separate product teams by those different value props. For example, at Pinterest, the value props were Discover, Save, and Do, and had different product pillars for each of those value props. This makes it easy to al...

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Allignement of Structure for Product Teams

The most important rule of product organizational structures is that they should closely mirror the partner functions. So engineering, product management, and design should tend to have structures that match each other whenever possible.

Product teams tend to work best when...

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Organization by Customer

If a product has different types of customers, a common structure is to separate product teams by the customers they build for:

  • in marketplaces that have supply and demand teams, or
  • In subscription companies that have self-serve and enterpris...

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vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

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