Organization by Customer - Deepstash
How To Be Effortlessly Charismatic

Learn more about teamwork with this collection

How to build confidence

How to connect with people on a deeper level

How to create a positive first impression

How To Be Effortlessly Charismatic

Discover 68 similar ideas in

It takes just

9 mins to read

Organization by Customer

If a product has different types of customers, a common structure is to separate product teams by the customers they build for:

  • in marketplaces that have supply and demand teams, or
  • In subscription companies that have self-serve and enterprise, or free customers and paid customers.

There can be issues with this model as great products are things that benefit both supply and demand, or free and paid users. It’s hard to build a great product if you only know one side well.

14

28 reads

MORE IDEAS ON THIS

Organization by Type of Product Work

A common organization structure is to separate teams based on the type of work they are doing:t

  • the innovation pillar working on new products.
  • the core pillar trying to strengthen the core product with additional features and maintaining the c...

16

35 reads

Organization by Value Proposition

If a product has different value propositions, a common structure is to separate product teams by those different value props. For example, at Pinterest, the value props were Discover, Save, and Do, and had different product pillars for each of those value props. This makes it easy to al...

14

29 reads

Organization by Initiative

Companies tend to have strategic initiatives that emerge from annual planning, so a common organizational structure is to align product and engineering around those initiatives. The initiative structure allows PM’s and engineers to flex between innovation, growth, scaling, etc. a...

15

37 reads

Allignement of Structure for Product Teams

The most important rule of product organizational structures is that they should closely mirror the partner functions. So engineering, product management, and design should tend to have structures that match each other whenever possible.

Product teams tend to work best when...

15

198 reads

CURATED FROM

CURATED BY

vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

Related collections

More like this

Customer Lifecycle Funnel

There are six stages the customer has to go through: Visitor->Prospect->Activated User->Customer->Active Customer->Loyal Customer.

  • Each stage that a customer goes through is preceded by a specific action.
  • The effectiveness of each stage needs to be tracked and ...

Four Key Factors that Impact Retention

Focus on new users and the initial experiences they have with your product. 

To create a great first impression:

  • Run experiments on user onboarding.
  • Personalise your sales process.
  • Incorporate feedback loops.

Target better user...

Why care about strategic messaging and positioning

Why care about strategic messaging and positioning

Product/market fit also means message/customer fit

Messaging is a key part of building any great company. Every business organization has a purpose and vision which leads it to develop products that solve the pain of specific types of customers (or create s...

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates