Organization by Customer
If a product has different types of customers, a common structure is to separate product teams by the customers they build for:
- in marketplaces that have supply and demand teams, or
- In subscription companies that have self-serve and enterprise, or free customers and paid customers.
There can be issues with this model as great products are things that benefit both supply and demand, or free and paid users. It’s hard to build a great product if you only know one side well.
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The Types of Product Team Organizational Structures - Casey Accidental
caseyaccidental.com
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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