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Communicating well builds trust

Communicating well builds trust
More time gets spend on second-guessing the intent behind poor communication than working to improve it.

Take the time to establish clear expectations around how your team is communicating.

@harleyjj93

MORE IDEAS FROM THE ARTICLE

George Bernard Shaw
“The single biggest problem with communication is the illusion that it has taken place.”
  • Assuming Mal Intent. Not everything is intentional, so don’t let an innocent oversight degrade trust.
  • Hiding Behind Email. Email’s a great supporting tool, but it seldom plays well as the lead medium.
  • Failure to Write Down Decisions. Writing down and reading back key decisions is an important way for everyone to move in the same direction.

  • Wasteful Meetings. To save everyone's time, only hold meetings to make decisions and/or to improve relationships.

  • Spin. If you want people to truly listen, be sure they can believe what you say. Encourage transparency and truth-telling.

  • Boring Packaging. Ditch the 35-page PowerPoint deck and explain why your project really matters.

  • Inept Listening. Listen carefully and ask great questions. Create meaning from the responses. 

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RELATED IDEAS

  • It helps to create effective brand messaging.  It determines how your brand is perceived and also builds trust with customers.
  • Customer service relies on good communication. "60% of consumers have stopped doing business with a brand due to a poor customer service experience."  Microsoft’s 2016 Global State of Customer Service Report.
  • It enables positive team relationships.  Effective communication helps to unite teams and create a safe environment to express themselves.
  • It helps to prevent misunderstandings and conflicts. It can help to defuse a potentially explosive dispute while bad communication can set it off.

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IDEAS

Poorly-prepared presentations, reports, or emails frustrate your audience and can, over time, damage your reputation.

  • Set aside time to plan your communication thoroughly.
  • Create a credible, intelligent, and compelling message that emotionally and intellectually appeals to your audience.
  • Leave time to proofread and to finalize your presentation.
Common communication mistakes
  • Lack of attention to tone. No matter what the circumstances, learn to pay attention to tone. Before you speak, pause and take a breath.
  • One-size-fits-all communication. Different people have different needs and expectations.
  • Avoiding the difficult conversation.  Everybody faces conflict.Provide clear and actionable feedback, even when it is difficult for you.
  • Reacting instead of responding.  Before reacting with anger and frustration, pause to reflect.Then respond in stead of react.
  • Indulging in gossip. Leave no place for gossip if you want to be trusted and esteemed as a communicator.
  • Speaking more and listening less. When you listen more than you speak, you open yourself up to learning and empathy.
  • Thinking you are being understood. Take the time to check that people have understood your message.