Empathize

The idea is that product management can no longer say what they think users want. They need to predict what outcome a feature will have.

In the beginning, you don't have the data you need to do this. Your company, in itself, is your hypothesis. As you start to gro...

Presenting information is never about the presenter--it's always about the audience.

Get to know who they are, in order to use their common knowledge and experience: What's most important to them? What motivates them? What's their background? How do they prefer to commu...