Learn more about problemsolving with this collection
How to use storytelling to connect with others
The psychology behind storytelling
How to craft compelling stories
It is a field of study bringing together knowledge from psychology and economics to reveal how real people behave in the real world.
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MORE IDEAS ON THIS
There’s a reason why cultures around the world teach important life lessons and values through fables, fairy tales, myths, proverbs, and stories.
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362 reads
We tend to judge the likelihood and significance of things based on how easily they come to mind. The more “available” a piece of information is to us, the more important it seems.
The result is that we give greater weight to information we learned recently because a news...
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“The attention which we lend to an experience is proportional to its vivid or interesting character, and it is a notorious fact that what interests us most vividly at the time is, other things equal, what we remember best.”
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There is no real link between how memorable something is and how likely it is to happen. In fact, the opposite is often true. Unusual events stand out more and receive more attention than commonplace ones. As a result, the availability heuristic skews our perception of risks in two key ways:
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Other curated ideas on this topic:
The economic theory of expected utility maximization says that people will act out of rational self-interest. But psychologist Daniel Kahneman showed that it is incorrect.
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