Your mindset naturally constrains your ability to consider alternatives and possibilities that go beyond the boundaries of your thinking. Your limiting assumptions can be about personal skills, team knowledge, and abilities, organizational capabilities, market needs, technology, financial limitations, partnership possibilities, competition, or just about anything else. When it comes to strategy and innovation, success depends on how fast you become aware of your assumptions and then modify them. But it's a paradox: You can't see your most fundamental assumptions until you overcome them.

Your Hidden Assumptions

When it comes to developing your strategy or innovating, get clear on what you need to know and learn. <ul><li>List up to 4-5 topics. For example, the most successful social media influencers.</li><li>For each topic, create a list of guiding questions that, if answered, would really give you a solid understanding of the area. </li></ul>This exercise will help you better understand what's most important to further explore so you can broaden your perspective.

Identify Areas of Intrigue

Find a company completely outside of your industry or market and look at what makes them different and what they do really well. Then adapt their model to your cause. 
<ul>
<li>Use the format "I want to be the \___________ of ____________" by putting a company name into the first blank and the area of your target market or innovation area into the second blank. For example, if you want to transform the fashion industry, you might try "I want to be the Netflix of fashion"_. </li>
<li>Consider companies like Starbucks, Twitter, Domino's, NIKE, Home Depot, or any other innovative company.</li>
</ul>

Adapt a Business Model

Successful strategy and innovation are about how fast you can become aware of your assumptions.

productivity

Productivity

problemsolving

Problem Solving

business

Business

creativity

Creativity

leadershipandmanagement

Leadership & Management

How to See Your Hidden Assumptions

“If your goal is innovation, then your role must instead be to create an environment—a setting, a context, an organization—where people are willing and able to do the hard work of innovation themselves: to collaborate, learn through trial and error, and make integrated decisions.”

Innovation is often a group effort, not an isolated individual who works alone. Better ideas arise when people with different views can express their ideas and receive feedback. Innovations are discovered after countless experimentation and trial and error. This can take time.

The collective genius

Good leaders encourage discovery and innovation.<ul><li>Leaders ensure their organisations are collaborative and make integrative decisions.</li><li>They help with conflict resolution without providing a solution to a group.</li><li>They encourage multiple opinions.</li></ul>

Leading innovation

Innovation needs paradoxical qualities: Freedom and restraint. Unleashing and harnessing resources like talent and ideas. Harmony in the team and conflict. <ul><li>A good leader encourages people to express their viewpoints. They create an open environment where people feel comfortable contributing their ideas, knowing others will listen to them but also challenge their ideas.</li><li>Good leaders encourage experimentation, iteration, learning and starting over.</li><li>However, learning should be balanced with performance; creative freedom with boundaries (schedules, budgets, rules and procedures).</li></ul>

Collective genius needs leadership

The traditional leadership model tends to squash creativity. The boss creates the ideas, then tells everyone what they should do. This model doesn't work when the goal is to create something new because even the leaders don't know the outcome.To cultivate innovative conditions, leaders should create an environment where people are encouraged to be creative:<ul><li>Increase transparency to build employee trust.</li><li>Make management more accessible and accountable so that employees can flag problems.</li><li>Empower employees so that they will take initiative.</li></ul>

The traditional model of leadership

People want to feel like they're part of a community and work on something bigger than themselves. A brand can be used to unite and motivate employees around a common purpose. Leaders create the space for innovation. They create an environment in which people want to work and can get the work done. For example, De Meo, head of sales and marketing at Volkswagen, established a lab where employees from different departments could work together. He provided little direction and almost complete autonomy. It improved collaboration skills and caused employees to create innovative solutions.

Building a creative community

Values define what is important to a group. They determine the group's priorities. Innovative groups share four core values: <ul><li>Bold ambition: A group with a bold purpose will take on big challenges. Bold groups want to improve the world, and they feel they can improve it.</li><li>Collaboration: Innovative companies intentionally build collaboration into their strategies. Innovation is the result of diverse people working together on a problem.</li><li>Learning: When you try something new, mistakes are inevitable. </li><li> The group shares a sense of responsibility and ownership for the outcomes.</li></ul>

The values of innovative groups

Good ideas are shaped by discussion, debate and conflict. For people to be creative and innovative, they need to be good at disagreeing while staying respectful and treating each other as equals.Creative abrasion is a skill that can be learned:<ul><li>A diverse group of people need to create a lot of ideas and must be willing for their ideas to be criticised.</li><li>Productive conflict requires trust between team members. Conflict that becomes personal shouldn't be tolerated.</li><li>Leaders should not impose solutions on the team but ask questions that help the team create their own solutions. </li></ul>

Creative friction

Creative agility is the groups' ability to continually find out what works. Learning and development are balanced with tangible results. ﻿Constant experimentation stimulates innovation. When the path forward is unclear, the agile team uses a cycle of trial and error, and reflection and analysis until a solution emerges. Each cycle uses the lessons learned from the previous cycle. A certain amount of failure is inevitable, so leaders should learn to accept that mistakes are an important part of learning and should be tolerated.

Creative agility

Ideas are created through discussion and conflict, and solutions are tested via trial and error. The next part is creative resolution. Here it is important to balance perseverance with endurance. At this point, the leader establishes the boundaries and conditions for the work. The leader is the social architect who makes innovation possible, but for the most part, innovation comes from team members.

Creative resolution

Some challenges are so big and complex that they require multiple disciplines to deal with them, often beyond a single organisation. Unlike innovative teams within a single company, teams across organisations often feel competitive or hostile to one another. Leaders may focus too much on the rules and boundaries, but fostering participants' willingness to engage is more important to building community. To build a community essential for innovation, first get everyone to agree on the goal of the effort, then set the conditions for working together.

Creating an innovation ecosystem

A guide to managing people and getting the most out of them

books

Books

personaldevelopment

Personal Development

timemanagement

Time Management

The Art of Leadership 

The author argues that the traditional autocratic leadership model does not work for innovative businesses. Instead, innovation requires a different type of leader that can foster a stimulating and supportive working environment.

Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there’s only one way to ensure sustained innovation: you need to lead it—and with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a “good” leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the “collective genius” of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don’t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again—an environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business.

Named one of "10 Management Classics for 2022" by Thinkers50Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there’s only one way to ensure sustained innovation: you need to lead it—and with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a “good” leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the “collective genius” of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don’t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again—an environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business.

Linda A. Hill

Greg Brandeau

Emily Truelove

Kent Lineback

Collective Genius

Collective Genius: The Art and Practice of Leading Innovation

Imposter Syndrome is that inner voice telling you that your work is not good enough or, even worse, that you’re useless as a person.
<ul>
<li>Self-criticism can really put (and keep) us down.</li>
<li>Suffering from ‘imposter syndrome’ is common among most of us.</li>
<li>Even with those people where you least expect it, they often suffer from some form of self-criticism. </li>
<li>Creativity comes from relaxing self-evaluation and self-judgment – and the self-criticism and self-doubt that result from them.</li>
<li>Feeling like an imposter can impact one’s ability to be creative or try things.</li>
</ul>

Imposter Syndrome And Creative People

Instead of applying self-criticism, we need to actively practice the opposite: self-compassion. Self-compassion is realising that self-criticism is the enemy and then acting to reverse its negative effects. Self-compassion also helps to unlock creativity. The two components of self-compassion:<ol><li>Making a conscious effort to stop self-judgment.</li><li>Actively comforting ourselves, the same as we would do with a friend in need.</li></ol>

Replace Self-Criticism With Self-Compassion

Awareness of your inner critical voice is crucial. This then enables you to see your critical thoughts for what they are: thoughts.
Being more aware of what your brain and mind do when sensing a potential threat in the form of being judged and receiving criticism will encourage the development of a calmer part of the mind.

Recognizing The Inner Critical Voice

There are a number of so-called cognitive distortions that are relevant to the Inner Critic: <ul><li>Mental filters, or selective abstraction.</li><li>Tunnel vision.</li><li>Magnification and Minimisation or binocular trick.</li><li>Overgeneralizations</li><li>Jumping to conclusions</li><li>Mind reading or hunches.</li><li>Pessimism and catastrophizing a given situation by imagining the worst.</li><li>Emotional reasoning.</li><li>Thinking in All or Nothing terms(Black or White)</li><li>Ignoring positive aspects of a situation</li><li>Thinking everything is our own fault</li><li>Mislabeling of characterizations</li></ul>

Cognitive Distortions

The good thing about negative confirmation bias is that it can be flipped to create a positive full-filling prophecy too. 
Rather than walking around in a perpetual state of feeling that no one believes in you, you can be on the hunt for support. Take confirmation and use it as a force for good to seek out positivity rather than negativity.

Seeking Positive Confirmation

Something happens and we imagine the absolute worst. Our mind plays tricks and we start ‘awfulizing’.
To stop this:
<ul>
<li>First, on a piece of paper or in a journal, write down and answer the question: What I am afraid will happen? </li>
<li>Next, write down a response to this question: What could happen?</li>
</ul>
If we actively apply realistic optimism, looking at the facts of the situation at hand without embellishing or minimising them, we can avoid a ‘spiralling’ effect.

Awfulizing

There are a number of valuable tips to help you learn to take criticism well and use it to get better at whatever you are doing:
<ul>
<li>Breathe.</li>
<li>Detach from the situation or event mentally.</li>
<li>Listen actively.</li>
<li>Get specific demands and relevant, constructive criticism.</li>
<li>Discover new perspectives.</li>
<li>Be curious.</li>
<li>Grow.</li>
<li>Learn in real time.</li>
</ul>

Living With Criticism

Letting go of our preoccupation with the trajectory of other people’s lives, we can transform our envy from a stagnant, blocking force into a powerful motivator for growth. The tools and ideas above help us reframe our self-criticism; seeing critical thoughts for what they are and combating them with compassionate thoughts.

From Stagnation To Action

Be so busy improving yourself that you have no time to criticise others.

Steps to overcome the feeling that you don't belong where you are, and you only got there through dumb luck.

communication

Communication

The Imposter Cure

Moving from self-criticism to self-compassion

Silence the Voice of Self Doubt “Banish Your Inner Critic provides knowledge, insight, tools and practice for getting unstuck and expressing full creative potential." ?Rebecca Stockley, Co-Founder of BATS Improv in San Francisco CA Are you ready to boost your personal productivity—minus the fear and loathing? Are you ready to Banish Your Inner Critic and unleash the creative ideas and personal productivity within you? Help is on the way! Blocked creative ideas. Everybody has one, an inner critic that tells you that others have more talent, you’re just faking it, and that you’ll never have those great creative ideas that seem just out of reach. This inner critic is a subconscious deterrent that stands between the seeds of great creative ideas and the fruits of achievement. It afflicts us with a mental block as deadlines approach, makes us so afraid of being judged that we hold ourselves back and don’t share our expertise, forces us to question our ability to learn ideas and technologies quickly; and makes us doubt, discount, and kill our ideas before they see the light of day. Find a world of creative ideas. Denise Jacobs is a speaker, author and creativity evangelist who speaks at web conferences and consults with tech companies worldwide. As the Founder and Chief Creativity Evangelist of "The Creative Dose", she teaches techniques to make the creative process more fluid, how to make work environments more conducive to personal productivity, and practices for sparking innovation. Now, in Banish Your Inner Critic, Denise Jacobs shows you how to defeat barriers that are holding you back and achieve success through a positive mental attitude. Banish Your Inner Critic and: Identify and quiet the voice of self-doubt Master three powerful practices to transform how you relate to yourself and your creativity Generate more creative ideas than ever before If you’re a fan of books such as The Artist’s Way or The War of Art, you should read Banish Your Inner Critic.

Understand yourself and those around you.

psychology

Psychology

career

Career

“Gives you the practical tools you need to own the room by owning yourself. Banish that inner devil’s advocate and become as powerful as you can be.” —Alan Cooper, software alchemist, cofounder of Cooper   As the Founder and Chief Creativity Evangelist of “The Creative Dose,” Denise Jacobs teaches techniques to make the creative process more fluid, methods for making work environments more conducive to personal productivity, and practices for sparking innovation. Now, in her book, Banish Your Inner Critic, Denise shows you how to defeat those barriers that are holding you back and achieve success through a positive mental attitude.   Banish Your Inner Critic shows you how to move beyond that mental block to your creative ideas, realize instant relief and lasting insight, and:   · Identify and quiet the voice of self-doubt in your head · Master 3 powerful practices that will transform how you relate to yourself and your creativity forever · Overcome the fear of not knowing enough or not being original enough · Free yourself from comparisons, overwhelm, high self-criticism and self-sabotage · Transform your self-talk into a tool for success · Generate more creative ideas than ever before · Embrace your expertise and share your brilliance with the world   Banish your Inner Critic to start doing your best work, achieving excellence, and contributing meaningfully to the world!   “If you’re interested in diving deep into your own creative genius, this book will give you an abundance of ways to do that.” —Michelle Villalobos, “The Superstar Activator” & founder of The Women’s Success Summit   “A book I believe will inspire a new generation to step out of the shadows and shine.” —Paul Boag, author of User Experience Revolution

Denise Jacobs

Banish Your Inner Critic

“You might have heard of this so-called flow state. That’s this enthusiasm you get where you meet the optimality between challenge and your confidence to master that challenge.”

<ul>
<li>Simply recognize that you’re feeling a particular way about something.</li>
<li>Validae those emotions. A lot of times what we try to do when we’re feeling negative or stressed is we try to fight it. And really what you’re doing is creating what’s called a secondary emotion, and that judgment actually fuels the flame to make that negative emotion more pronounced.</li>
<li>Reframe your situation. The classic reframe is looking at your challenge as an opportunity to grow. Reframing can also be breaking down an overwhelming task into smaller, easier-to-execute steps.</li>
</ul>

Recognize, Validate, Reframe

Having recovery time is just as important as what you do when you’re active. You fill up your schedule so much where you have no time to recover and that actually affects your engagement in the task.
It’s something we’ve heard so often, but very few of us actually make recovery a priority. The key is being very intentional about it and planning it into your days.

Remember to recover

Don’t let anxiety and stress interrupt your flow. Here’s how to manage those negative emotions and get your creative process back on track.


Negative emotions clouding your creative process? Here’s how to clear the fog

Sometimes great ideas come when we aren't looking for them, but they can slip away just as fast. Just make a note to follow up later, as required, to discuss it with other team members or relevant experts.It's no fun to see a competitor implement a good idea that slipped your mind.

Record new ideas immediately or you will lose many

Communication is body language and listening, as well as the words you use. You need to be the model for the right mindset, rather than a perennial critic, or someone who takes all the credit for the insights and successes of others. Always give credit where credit is due.

Openly ask for new ideas from your team and others

Creative ideas are most often generated in the context of a specific problem, rather than occurring at random. So it's important to tackle every problem from every relevant perspective. In business, this means taking a customer view, vendor view, as well as your internal process view.

Redefine every problem from multiple perspectives

Very often, a problem gets solved in one environment, but years go by before the implications are recognized in other disciplines. For example, winemakers long ago learned to personalize their brand for added value, while other products still suffer as a commodity.

Look for problem connections to other disciplines

<ul><li>A key habit to develop is one of asking multiple questions that push the limits of your thinking, rather than taking the first idea that comes to mind and running with it. </li><li>Another is consistently trying new things, and overcoming your fear of failure. </li><li>Finally, be sure to reward yourself and celebrate all your successes.</li></ul>

Develop habits that increase creativity

Stop being so immediately critical of your and other peoples' ideas. Collect a range of ideas first, before trying to evaluate any of them. All ideas have some positive and some not-so-positive elements. The key is to build on the positive elements to make the idea stronger.

Separate imaginative thinking from judgmental thinking

Save the concerns until last, and then strive to address your concerns with a creative question. This way, your mind will immediately begin to look for ways to overcome the concerns, instead of killing the entire idea. You never want to discourage team members from sharing ideas with you.

 Evaluate ideas for pluses, potential, and concerns (PPC)

To get new ideas, you have to stretch beyond the first seemingly obvious solution to a question or issue. The more ways you can find to accomplish your goal, the greater your chances of doing it with creativity and innovation. Be sure to look for solutions from others, as well as yourself.

To solve a problem, set a target of at least 40 ideas

Don't give up quickly if your creative skills seem awkward or contrived at first. This is a normal human reaction the first few times any person plays the piano or throws a baseball. In fact, we are all inherently creative in different and valuable ways. Encourage team practice as well.

Accept that creativity, like any skill, requires practice

Every new problem is just a sign of a gap from where you are to where you need to be. That is a good thing in business since it leads to the creativity that is necessary for continued and future success. Also, by keeping you positive, it reduces the burden of stress that usually accompanies problems.

Strive to see new problems as new opportunities

teamwork

Teamwork

10 Ways to Foster More Creative Solutions and Breakthrough Discoveries

What a great great song this. Anytime this song plays my workout intensity doubles, a great song for those HIIT sessions, or a heavy lifting one in the gym. You can be the greatest....you can be the best!

Hall Of Fame (The Script)

This song fills you up with emotions of joy and rage. Rage might be subject to me, but the emotions are certainly there. It's a song about not giving up, and always keep fighting, and what place screams that more than your workout spot. Give it your all, with fight song!

Fight Song (Rachel Platten)

The song that needs no introduction. A classic, with clear visual aid for you to pump when the time comes. The song makes me feel like Rocky and my workout session a montage where I will end up being a champ! Hell yeah!

Eye of The Tiger (Survivor)

Oh Naruto! This theme is so high, that it may just bring the dead back for a run! The consistent surge of emotions when the song plays, with the countless never give up moments of Naruto just gives you the right adrenaline boost for a great great workout session!

Naruto OST main theme

I can't live without my workouts, my workouts can't live without these songs.

motivationandinspiration

Motivation & Inspiration

music

Music

The songs that will make you do that last rep...

<ol><li>Get a friend who writes you 20 random words.</li><li>Lock them in your mind.</li><li>For 1 minute do not think about them.</li><li>Set a timer for 1 minute and try to remember them.</li></ol>

Memory Neurohacking

<ol><li>Take an object for example, a rock. For 1 minute try to think as many uses of this rock as you can; weapon, carving tool etc.</li><li>Get on fancy cap. Tell yourself that it is scientifically proven that this cap will boost my creativity.</li><li>Do any creative task. </li></ol>

Creativity Neurohacking

What if you could upgrade your brain in 15 minutes a day? Let Elizabeth Ricker, an MIT and Harvard-trained brain researcher turned Silicon Valley technologist, show you how. Join Ricker on a wild and edifying romp through the cutting-edge world of neuroscience and biohacking. You'll encounter Olympic athletes, a game show contestant, a memory marvel, a famous CEO, and scientists galore. From Ricker’s decade-long quest, you will learn: ● The brain-based reason so many self-improvement projects fail . . . But how a little-known secret of Nobel Prize winning scientists could finally unlock success ● Which four abilities—both cognitive and emotional—can predict success in work and relationships . . . and a new system for improving all four ● Which seven research-tested tools can supercharge mental performance. They range from low-tech (a surprising new mindset) to downright futuristic (an electrical device for at-home brain stimulation) Best of all, you will learn to upgrade your brain with Ricker’s 20 customizable self-experiments and a sample, 12-week schedule. Ricker distills insights from dozens of interviews and hundreds of research studies from around the world. She tests almost everything on herself, whether it’s nicotine, video games, meditation, or a little-known beverage from the Pacific islands. Some experiments fail hilariously—but others transform her cognition. She is able to sharpen her memory, increase her attention span, boost her mood, and clear her brain fog. By following Ricker’s system, you’ll uncover your own boosts to mental performance, too. Join a growing, global movement of neurohackers revolutionizing their careers and relationships. Let this book change 15 minutes of your day, and it may just change the rest of your life!

scienceandnature

Science & Nature

What if you could upgrade your brain in 15 minutes a day? Let Elizabeth Ricker, an MIT and Harvard-trained brain researcher turned Silicon Valley technologist, show you how. Join Ricker on a wild and edifying romp through the cutting-edge world of neuroscience and biohacking. You'll encounter Olympic athletes, a game show contestant, a memory marvel, a famous CEO, and scientists galore.   From Ricker’s decade-long quest, you will learn: ●  The brain-based reason so many self-improvement projects fail . . . But how a little-known secret of Nobel Prize winning scientists could finally unlock success ●  Which four abilities—both cognitive and emotional—can predict success in work and relationships . . . and a new system for improving all four ●  Which seven research-tested tools can supercharge mental performance. They range from low-tech (a surprising new mindset) to downright futuristic (an electrical device for at-home brain stimulation)   Best of all, you will learn to upgrade your brain with Ricker’s 20 customizable self-experiments and a sample, 12-week schedule.   Ricker distills insights from dozens of interviews and hundreds of research studies from around the world. She tests almost everything on herself, whether it’s nicotine, video games, meditation, or a little-known beverage from the Pacific islands. Some experiments fail hilariously—but others transform her cognition. She is able to sharpen her memory, increase her attention span, boost her mood, and clear her brain fog. By following Ricker’s system, you’ll uncover your own boosts to mental performance, too.   Join a growing, global movement of neurohackers revolutionizing their careers and relationships. Let this book change 15 minutes of your day, and it may just change the rest of your life!

Elizabeth R. Ricker

Smarter Tomorrow

Offering employees the tools and motivation to create ideas is the key to an innovative organization.Most organizations recognize the importance of encouraging innovation. Good ideas can streamline production processes, help save money and open up potential new markets. Yet despite the compelling evidence, it’s not always obvious what steps are needed to integrate innovative practices and thinking across an organization.

The key to an innovative organization

There are three key processes necessary to build an Innovation Engine into any organization: Creation, Integration, and Reframing.Integration and reframing are about changing mindsets and implementing innovations across an organization. These will be dealt with more fully in subsequent articles. Creation is focused on the act of generating the ideas needed for innovation to take place. But it is also about making sure those ideas are being created throughout an organization, particularly by frontline workers.

A blueprint for innovation

Offering employees the tools and motivation to create ideas is the key to an innovative organisation.

Innovation Is Everyone’s Business

Certain web elements will always be there, such as navigation, content, visual design, etc.  But knowing the new trends around these elements can help you update your web design knowledge and create on-point designs.

Updating your web design knowledge

Cinema-style homepages are full-screen video stories that help users feel part of the website in seconds. You can also modify your cinema-style homepage, for example, using the slow-motion effect, vignettes, etc.

Cinema-Style Homepage

Most websites are too slow because website designers use heavy graphical and third-party elements.  You can develop a website that only loads what the user needs, increasing website loading speeds and ensuring you get better returns on your investment.

Smart Content Load

Creating content that focuses on the customer's interests and needs can increase the customer's confidence and trust in you.  You can hire a web design agency to help create marketing content that meets your target audience's demands.

Personalised Content

Giving a customer the ability to toggle between the two modes can enhance their experience on your website. Ensure that your web design has colour palettes for light and dark modes to ensure that switching between the modes doesn't affect visibility.

Light and Dark Mode Toggle

Modern design allows overlapping design elements instead of keeping them in the same container. It can help to build an organised and professional website with trackable components. However, overlapping pages should remain readable, and the pages collapse effectively.

Overlapping Design Elements

AI chatbots that act like human agents can play a significant role in improving customer experiences. They understand user intent and can notice where a customer is on the purchase journey. A chatbot can do the work of several humans, making it worth considering in your website design.

Human-Like Chatbots

Small buttons are not thumb-friendly for users on small screens. One easy way to improve user experience is with big buttons on all your website's versions. You can differentiate the buttons using colour.

Big Buttons

Flat or minimalist designs can increase the appeal of your website. It makes every page easy on the eye. White space is significant when adopting a minimalist design, but website designers are also experimenting with colourful minimalist designs.

Modern Minimalism

product

Product & Design

7 Upcoming Web Design Trends and Inspiration in 2022 - The European Business Review

Every business has great products and services they offer to diverse audiences. We know that Christmas is fast approaching, and while some businesses have thoroughly planned out what sales and promos they want to have to cash out BIG this year, Some just wait to copy others. or perhaps do not have any clue how to take advantage of the season.

5 Christmas promo ideas for your business this December

Many of your customers will be busy during the holidays. Every decision takes mental energy, and when there is so much to do around this period, they’ll be happy to offload some of these decisions. When you create gift bundles available during the holidays, you’re offering a win-win situation! Think through the best gift combination and offer an unbeatable price. Sometimes you might have to collaborate with other businesses to make this happen. If this benefits your customers, GO FOR IT!!!

Bundle gift products together

In order to obtain gifts for all their loved ones, your customers will most likely need to source products from several places. This means that shipping fees can quickly add up. Increase the chances of converting holiday shoppers by offering free delivery during the holiday season. If you don’t offer free shipping already. If your online visitors have a choice between a similar store that offers free delivery/shipping while yours doesn’t, they’re likely to pick the option with free delivery/shipping, so don’t let your competition get the edge here.

Offer free delivery, shipping, and returns 

“12 Days of Christmas” is a common Christmas promotion idea that adds some variety to holiday e-commerce marketing. During this type of promotion, each of the 12 days will typically focus on promoting one discounted item every single day. Starting December 10th, a different product is promoted each day. This type of promotion does more than mix things up for your visitors – it adds an element of scarcity to your holiday marketing efforts. That’s because each item is discounted for only 24 hours.

Run a “12 Days of Christmas” promo

Your packaging says a lot about your brand – and for some consumers, a difference in packaging can be just as important as the quality of your products If you have the resources to offer holiday-only packaging, you should do so. This won’t just help you make more sales this year – it will impact what your customers think about your brand and may help increase your sales for the year to come.

Create holiday-themed packaging or limited-edition packaging

Looking for an alternative promo to have aside Black Friday season? then here you go! You are welcome. If you’re looking to increase sales over the Christmas period, Click Frenzy or cyber Monday is an easy win. Discounting comes with its strategic dangers so you might have to sacrifice some margin – but you’ll gain a huge chunk of new customers. If you nurture these folks into repeat customers post-purchase, you’ll make up for the little margin dip.

Click Frenzy and Cyber Monday 

marketingandsales

Marketing & Sales

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