In the age of Internet everyone creates content while the important work gets done though is in knowing exactly what’s important and how it fits together into one cohesive concept. Content creation is inevitable, content curation is invaluable.

We produce 2.5 quintillion bits of data every day. 90% of data is created in the past 2 years.

Curation is how to tell a story with just a bunch of things.

If everything is important then nothing is important.

Why Louvre Is The Example Of Curation 

If your mind is focused on the accumulation of stuff. Be it data art or money you tend to end up being aimless whatever your output is.

Without a specific place for our stuff and way of organising information such that there is no way to utilise it in a helpful way, we’re gonna have no understanding of what we’re looking at.Only if we learn to curate like at the Louvre Museum and organise that information in a way that makes sense to us:<ol><li>We’ll lose the need to always be inventing ideas to creating that content because we’re repacking concepts that exist.</li><li>We organically create a concept for a common theme se which we can refer back to when we need it.</li></ol>

There’s no lack of skill in accumulating 

Want to become a master curator of information? Take a lesson from the Louvre.

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marketingandsales

Marketing & Sales

creativity

Creativity

Lessons from the Louvre and becoming the master of curation

Innovation is making existing things better. It’s taking an existing piece of innovation and improving it. Invention on the other hand is creating something entirely new. Something which has never existed before.

Innovation ≠  Invention 

<ol><li>Make existing content more real. You want to captivate an audience? You don’t need to find new material you just need to work on your expression of it. </li><li>Make existing content more emotional, when we feel emotionally connected to something, we’re more likely to remember it. That’s why character development is important in movies.</li><li>Make existing content more approachable. You don’t need to be over the top in your presentation, instead make it more casual, more everyday to make it more inviting.</li></ol>

Giotto’s 3 Rules For Innovating Inside The Box 

Giotto’s rules for innovating inside the box.

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Philosophy

personaldevelopment

Personal Development

communication

Communication

podcasts

Podcasts

Giotto and Innovating inside the box 📦

“A problem well stated is a problem half-solved.”

If we want to do things that haven’t been done or learn things that have never been learned — in short, be more creative — we must learn to ask the right questions, ones so good that they’re half-answered in the asking. And to do that, it might help to understand the process.
Warren Berger proposes a simple method in his book A More Beautiful Question; an interesting three-part system to help (partially) solve the problem of inquiry. He calls it The Why, What If, and How of Innovative Questioning. Each stage of the problem-solving process has distinct challenges and issues–requiring a different mindset, along with different types of questions.

Asking The Right Questions

Expertise is helpful at certain points, not so helpful at others; wide-open, unfettered divergent thinking is critical at one stage, discipline and focus is called for at another. 
By thinking of questioning and problem solving in a more structured way, we can remind ourselves to shift approaches, change tools, and adjust our questions according to which stage we’re entering.

Expertise

A good Why? seeks true understanding. Why are things the way they are currently? Why do we do it that way? Why do we believe what we believe?
This start is essential because it gives us permission to continue down a line of inquiry fully equipped. Although we may think we have a brilliant idea in our heads for a new product, or a new answer to an old question, or a new way of doing an old thing, unless we understand why things are the way they are, we’re not yet on solid ground. We never want to operate from a position of ignorance, wasting our time on an idea that is half-baked.

Why? Questioning

The truth is that a really good Why? type question tends to be threatening. That’s also what makes it useful. It challenges us to step back and stop thinking on autopilot.
It also requires a step back from knowing — that recognizable feeling of knowing something but not knowing how you know it. This forced perspective is, of course, as valuable a thing as you can do.

The Why Is Threatening

All great ideas tend to be, almost by definition — by asking What If…?Berger illustrates this one well with the story of Pandora Music. The founder Tim Westergren wanted to know why good music wasn’t making it out to the masses. His search didn’t lead to a satisfactory answer, so he eventually asked himself, What if we could map the DNA of music? The Pandora story started with someone’s wondering about an unmet need. It concluded with the questioner, Westergren, figuring out a way to bring a fully realized version of the answer into the world.

What If? Questioning

Smart recombinations are all around us. Pandora, for example, is a combination of a radio station and search engine; it also takes the biological method of genetic coding and transfers it to the domain of music. In today’s tech world, many of the most successful products–Apple’s iPhone being just one notable example–are hybrids, melding functions and features in new ways.

Smart Blends And Recombinations

Once we think we’ve hit on a brilliant new idea, it’s time to see if the thing actually works. Usually and most frequently, the answer is no. But enough times to make it worth our while, we discover that the new idea has legs.The most common problem here is that we try to perfect a new idea all at once, leading to stagnation and paralysis. That’s usually the wrong approach.Another, often better, way is to try the idea quickly and start getting feedback.

How? Questioning

The point is to move along the axis of Why?–What If–How? without too much self-censoring in the last phase. Being afraid to fail can often mean a great What If? proposition gets stuck there forever. Analysis paralysis, as it’s sometimes called. But if you can instead enter the testing of the How? stage quickly, even by showing that an idea won’t work, then you can start the loop over again, either asking a new Why? or proposing a new What If? to an existing Why?Thus moving your creative engine forward.

Avoiding An Analysis Paralysis

Solve creativity problems with these three questions

How do we ask better questions, and why does it matter? Warren Berger helps us with his book "A More Beautiful Question," proposing a three-part system.

productivity

Productivity

problemsolving

Problem Solving

Warren Berger's Three-Part Method for More Creativity - Farnam Street

Instead of trying to brainstorm startup ideas, look at your own life for a problem that needs solving. Chesky says he learned the best ideas often comes from finding a solution for a personal problem.

Solve a problem

Know your industry's laws and regulations. Airbnb has run into problems with local and national hospitality laws. Part of that comes from starting a tech company that must work with laws that don't consider the sharing economy - people as businesses. They didn't know whether to view Airbnb as a person or business. The best solution is knowledge and an open mind.

Get informed

Chesky says that it's better to have a hundred people that love your company than a million that sort of like it. A hundred people that like you will tell ten people. It is also easier to focus on the needs of a smaller core of customers.

Prioritise your core customers

Chesky considers about 20 to 30 entrepreneurs as his mentors. Every time you don't know how to do something, there's someone else who does.

Find role models

Startups can be daunting, but when it comes to getting your business off the ground, Brian Chesky has some tips to help you make your mark. Get social with Inc. on: Facebook: http://on.inc.com/ilqUryJ Twitter: http://on.inc.com/8FGInRj LinkedIn: http://on.inc.com/gt7KsIn Instagram: http://on.inc.com/wLObvE2 Pinterest: http://on.inc.com/8lPoT0r

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Entrepreneurship

business

Business

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Startups

Startups can be daunting, but when it comes to getting your business off the ground, Brian Chesky has some tips to help you make your mark.

Get social with Inc. on:
Facebook: http://on.inc.com/ilqUryJ
Twitter: http://on.inc.com/8FGInRj
LinkedIn: http://on.inc.com/gt7KsIn
Instagram: http://on.inc.com/wLObvE2
Pinterest: http://on.inc.com/8lPoT0r

Inc. Magazine delivers advice, tools, and services to help business owners and CEOs grow their businesses more successfully. You'll find information and advice covering virtually every business and management task including marketing, sales, finding capital, managing people, and much more.  Visit Inc.com for the latest!

Inc.

Airbnb Co-Founder Brian Chesky Shares His Top Tips For Disrupting an Industry | Inc.

Despair not. Creativity, while it is challenging to teach explicitly, can be fostered in your students. Check out these ways to help your students develop their creativity.

Creativity and Students; Let's Bridge the Gap

Creativity is a vital skill students need to be successful in school and life. It helps with problem-solving, contributes to our satisfaction in life, and gives us a sense of purpose. Being creative helps us relax and brings enjoyment to our lives.

Why it Matters

Encourage imagination and out of the box thinking in your students. Teach students to visualize. Encourage students to think beyond apparent answers and to ask the question ‘What if…?’

Imagination

Kids need to play; it is not a mere luxury.Not just games with rules, but kids need long, unstructured blocks of time to play.Pretend play is one of the best ways for kids to develop their creativity.Encourage outdoor play. You can even have students make up their own games.

It's Play On

It’s important to let kids struggle and figure it out on their own. Don’t always give kids a set of instructions to figure out. Give them a project and let them figure out a way to complete it on their own.

The Struggle is Real

Give students each a small journal for jotting down their ideas. Creativity strikes at any moment, but sometimes it is fleeting. Writing down, or drawing, thoughts can help retain them and help kids pay attention to their thinking, encouraging further creativity.

Let'em have the Pencils

Working in groups is another great way to encourage creativity. Students can feed off each other. The concept of synergy, when a group has its own energy, can fuel further creativity.

United We Stand

When they use their creativity, praise it in specific ways.

Don't Forget to Praise Them

The child who is ‘left behind’ most is the one who leaves school without transition readiness.

Creativity isn’t something that students learn overnight, but it is something you can help students develop. Make your classroom a creativity workshop by giving students opportunities to think for themselves and solve problems. They will use this skill for the rest of their lives.

It's a Life Skill

Nowadays creativity in kids is dying out. The craze to do something new is now quite unlikely to be found in our youngsters. They are now just programmed machines; not ready to try something new. 

While many of us aren't born with a wild imagination, creativity is an important life skill for everyone. Here's why - plus tips to nourish it in students.

parenting

Parenting

How to Help Students Develop it and Why It's Important

If you understand why customers make the choices they do, Innovation would always be predictable, Business Success will not be guesswork.﻿Strategy, Operational efficiency, Branding, and Marketing are all excellent elements that bring your business to life. But the truth is companies succeed because they offer a product or service that customers find irresistible. In a recent McKinsey poll, 84% of global executives reported that innovation was extremely important to their growth strategies, but a staggering 94% were dissatisfied with their organizations’ innovation performance.

The Jobs-to-be-done framework. Why Customers find some brands irresistible

It is an approach to developing products based on understanding both the customer’s specific goal or “job,” and the thought processes that would lead that customer to “hire” a product to complete the job.“Jobs-to-be-Done Theory provides a framework for defining, categorizing, capturing, and organizing all your customers’ needs” – Tony Ulwick

What is the Jobs-to-be-done Framework?


We have always known that the major cause of failed products and services stems from misalignment with customer needs and preferences.Most Businesses Focus on “what they think the customer needs” as opposed to “what the customer actually wants”. Using the Job-to-be-done framework essentially helps teams get to the root of the problem by directly identifying what it is the customer wants to get done. That way success is easily measured because it directly correlates with the needs and wants of a customer.

How the Framework came about

With extensive knowledge on how to use the Jobs-to-be-done framework, Businesses and teams will be able to :– Understand and pinpoint unmet needs– Discover and segregate unique customer needs– Innovate and Create new offerings that will be too essential to ignore in the marketplace– Create real customer value vis proper alignment How do you get started with the framework?

Benefits and getting started 

Before understanding what the customer actually wants, we must first understand who the customer is.Back in the day, it was incredibly difficult to find information about customers but thanks to the big data revolution, companies now can collect an enormous variety and volume of customer information, at unprecedented speed, and perform sophisticated analyses of it.

1. Identify your customers 

You want to study customers and find out what they are trying to accomplish especially under circumstances that leave them with insufficient solutions.When you see customers piecing together solutions themselves or complaining about solutions they wished were available, these are great clues for innovation. Customers make purchase decisions because it gets the job done, not because of any particular affiliation. People are selfish and so naturally they would purchase what benefits them the most.

2. What Jobs are they getting done? 

There are two different types of JTBDs:1. Main jobs to be done – This describes the task that customers want to achieve.2. Related jobs to be done – Which customers want to accomplish in conjunction with the main jobs to be done.Read more about it <a href="https://simily.co/all-stories/deladem/the-jobs-to-be-done-framework-why-customers-find-some-brands-irresistible/">here</a>

3. Categorize the jobs to be done 

You need to define a few cases: for what job your product is hired for, why it got fired, and why your customer switched to another solution.Knowing what products are in a customer’s consideration set for a Job, gives insight into what products a customer considers as competition for their job to be done.

4. Define Competition

What jobs will you prioritize as relevant and need urgent attention?These Prioritized jobs must be based on the urgency of the client’s needs and wants and also that which offers the best opportunities for innovation.Categorize the priorities as :Strongly DisagreeDisagreeUndecidedAgreeStrongly Agreeand then assess the satisfactionAfter assessing, you will find that solutions that need solving will fall into these three <a href="https://simily.co/all-stories/deladem/the-jobs-to-be-done-framework-why-customers-find-some-brands-irresistible/">categories</a>

5. Prioritize the job to be done 

What will a successful outcome look like for your customer? list out expectations and measure success based on the outcome? The four types of outcome expectations are:1. Desired outcomes customers want to achieve.2. Undesired outcomes customers want to avoid.3. Desired outcomes providers want to achieve.4. Undesired outcomes providers want to avoid.

6. What are your outcome expectations? 

Remember that people buy products and services to get jobs done; and while products come and go, the underlying job-to-be-done does not go away.Like this? read the full article <a href="https://simily.co/all-stories/deladem/the-jobs-to-be-done-framework-why-customers-find-some-brands-irresistible/">here </a>share too

Conclusion 

strategy

Strategy

The Jobs-to-be-done framework. Why Customers find some brands irresistible. – Simily

If you think you’ve lost skill, or vision, or the ability to come up with ideas, you’re wrong. You haven’t. You can’t go backwards. Ever. No matter what.To ignore the contributions of others is to deny that you have made any connections at all. And to deny connection is to deny creativity.We see ourselves as individuals, and we are. In fact, these identities we have are essential. The separation we experience as finite individual beings is what enables us to observe, connect, and create uniquely. But we are also connected.

United We Stand, Divided We Fall.

It is always a company which generates and validates creative effort.

4 Primary Principles of Creativity

"The greater danger for most of us lies not in setting our aim too high and falling short,but in setting our aim too low and achieving our mark"

Here's a list of some of the most admirable Michelangelo quotes which capture the true essence of Renaissance paintings and art. 

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Motivation & Inspiration

artsandculture

Society, Arts & Culture

40 Michelangelo Quotes From The Iconic Italian Painter And Sculptor

Knowledge, a thing to be attained 

Education is a kinetic form of learning, whereas awareness is a receptive form of it. It requires a focused acquisition of information through sustained habits and practices, whereas you can become aware of something simply by being in the right place at the right time. And most importantly, education allows for the application of learned information, which is the ultimate way to transform it into knowledge.

Education Vs Awareness

I’ve realized that there is something super important that is missing from how we define knowledge, and it is the quality of attention that is paid for the pursuit of information. This points to the process used to measure the depth and quality of how we arrive at a piece of information.

Quality Of Learning Is Dependent On Attention

To put it simply, knowledge is a verb. It is not what we know. It is what we do to improve the quality of what we know.

Knowledge

What is knowledge? In the age of misinformation, exploring this question is more important than ever.

education

Learning & Education

Knowledge Is Not a Thing - More To That

Innovation faces the inertia of the status quo defined by team members, organization culture, and whatever product or service solutions already exist. These all become anchors for evaluating the desirability of anything new. Every member of a team in any organization brings with them some version of “the way things have always been done.” Users have ways they are solving the problems innovations claim to address.

Challenging the status quo

Purpose is not about a slogan on the conference room wall. It’s about knowing what you stand for, why your enterprise exists, and why you are there. With purpose backed by passion and commitment, you can challenge and motivate yourself and others to accomplish hard goals. Purpose creates the fuel – the intensity – required to change the status quo of what is, towards the change maker’s view of what is possible.

Know and convey your purpose

By bringing people with different perspectives together to iterate ever-improving prototypes, and exposing the prototypes to users at each step, the change maker accomplishes key objectives: collaboration and inclusion build buy-in as people feel heard and are able to contribute their expertise. Costly mistakes are avoided as innovations that are true departures from the status quo evoke counter-intuitive responses – good and bad. And, iteration feeds the next item on this list -- speed.

Chunk down whatever you are trying to create into small steps

Taking multiple steps to iterate a prototype before declaring a readiness to go to market may feel like a slowdown. But in fact, chunking down the work into iterative cycles can compress the time it takes to get to market with a product or service that works, and that people really want to own and use.

Move fast

Some amount of resistance to innovation happens when people tied to a prior success see the next big thing as a repudiation of their past contributions. Take the edge off this emotional impulse by signaling respect and empathy with a simple practice: Compliment with an ‘i’ then complement with an ‘e’.

Follow the ‘compliment then complement’ principle

Practical exercises, tools and concepts to help you develop and enhance your creative thinking 

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Books

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Health

Unlocking your Creative Potential

Discover the world of business and economics.

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Economics

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Product & Design

The Physics of Innovation | Leading Blog: A Leadership Blog

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