3 Business lessons that you can learn from Alux.com

We have seen many companies or brands positioning themselves in the wrong way. If you are copy-pasting other styles of presentation or following the crowd. Then you are not positioning yourself in the right way.

Think of an Apple, for example- there are many smartphones. Why? Is Apple top all of them don't they have money like that of Apple (other smartphone company) up course they have money. It's all about positioning your brand.

Apple has positioned itself in a different way in the minds of people. What comes to your mind ? when you think of Apple:-

        1. Luxury

              2. Offers high-quality service

              3. Great product

And the list will go on:-

When do you decide? I will do everything differently, I will do what my competitor is not willing to do your brand will stand out from there own.

Alux.com has positioned itself differently in the luxury world(We mean website) they do what, other brand doesn't want to do- putting out valuable content for free. Giving financial advice, giving business growth, advice, and so on. Do, what you are competitors are not willing to do.

Every day, you will find an Alux.com video in your YouTube notification. They have said proudly they have been doing it for the last 5 years. Why? Consistency matters the most, you see in order to be great at anything you have to do it every day - not once in a week.

The Compound effect is an awesome book ( Where the author's emphasis on how a small step taken every day, no matter how small builds up to a great result ) Alux.com's first video was not that good at all.

But, they keep on working hard and improving their content. Where they are now is because of hard work and staying consistent for long. 

(Consistency over time, bleeds great result)

I have seen many digital media, especially from our region. Whenever I enter their website, I feel like I am entering a crowded market. As soon as I enter their website, I encounter countless ads popping up from everywhere.

This kind of act, done by these companies kills the customer's friendly experience. Now - a - days, people are concerned about privacy, security - no- one wants their phone to get hacked by clicking on ads. This shows their after money, not after value.

If you looked at Alux.com on the other side. You will see, Alux.com is not filled with too many ads- It is also interesting to say that they only promote two affiliate links (Audible and NorVPN) they have an army of followers of over 4 million. They can easily promote any service they want. But, they decide to put value first, and money later.

Here is a thing, if you focus on money only you are a customer or followers will be upset and will leave. Because you are whole focus will on How can I extract money from them - not on improving the service or value.

Just giving way value also does not solve the problem. You will have to give way actual value that people are looking for or want it.