Who Owns SaaS Customer Development? - Deepstash

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Who Owns SaaS Customer Development?

medium.com

Put Yourself Out There

As the founder, you need to put yourself out there quite literally. You are the key ingredient and your vision is more important than any other part of your company which is why you need to have time to listen to your customers. 

According to Steve Blank and Bob Dorf, co-authors of The ...

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What's the reason why you should conduct customer development interviews?

  1. It moves you away from the comforts of your conference room and allows you to truly engage with and listen to your customers
  2. It allows you to learn in-depth about their problems, product features they bel...

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  1. Do you really understand the customer’s problem, in its entirety, within their everyday context?
  2. Is the problem severe enough that people are highly motivated to solve it?
  3. Will they care enough about the problem to tell their friends?

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First, you need to identify your ideal customer. But how do you spot your ieal customer? This customer must have a sever pain that they'd do anything to solve a problem and willing to pay you real money to solve it.

Second, ask

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