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The seven steps to test a hypothesis
by JULIA. SHALET
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The Really Good Idea Test consists of 7 practical steps:
The four main components of writing your idea hypothesis:
The next steps to carve out a really good idea are:
In Step Five of The Really Good Idea Test: measures & targets, you need to ask yourself the following before conducting any interviews:
Does the problem, need or desire exist?
Are the existing solutions good enough to solve the interviewee's problem / mee...
Step Six is to conduct the interviews to test your hypothesis, after which you can analyse the insights from your test, share the results and make a decision about whether to pursue your idea or not.
The final step is of course your action to pursue the idea or reject the same.
This t...
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