Connor Williams's Key Ideas from The Really Good Idea Test
by JULIA. SHALET
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The Really Good Idea Test
The Really Good Idea Test consists of 7 practical steps:
- Write hypothesis
- Identify risks
- Create questions
- Find interviewees
- Measures & targets
- Conduct interviews
- Analyse and decide
The ultimate goal of The Really Good Idea Test is to enable individuals and businesses to make evidence-based decisions.
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Writing A Hypothesis
The four main components of writing your idea hypothesis:
- Goal – What are you trying to achieve overall?
- The idea – A short idea of what it is you want to create (if you know).
- The people who will benefit – Reference who has the problem, need or desire that you want to solve or meet.
- The action – What you need these people to do so you can realise your goal.
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The Next Steps
The next steps to carve out a really good idea are:
- Step Two: Identify the risks in the idea by brainstorming.
- Step Three: Create and list down the questions that pop up regarding the idea.
- Step Four: Find Interviewees.
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The Crucial Step: Measures And Targets
In Step Five of The Really Good Idea Test: measures & targets, you need to ask yourself the following before conducting any interviews:
Does the problem, need or desire exist?
Are the existing solutions good enough to solve the interviewee's problem / meet their needs or desires?
Are the interviewees prepared to take the necessary actions to get another solution?
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The Final Steps
Step Six is to conduct the interviews to test your hypothesis, after which you can analyse the insights from your test, share the results and make a decision about whether to pursue your idea or not.
The final step is of course your action to pursue the idea or reject the same.
This test is beneficial for anyone who wants to pursue a new idea.
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IDEAS CURATED BY
CURATOR'S NOTE
The seven steps to test a hypothesis
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