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The seven steps to test a hypothesis

The Really Good Idea Test

The Really Good Idea Test

by JULIA. SHALET

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The Really Good Idea Test

The Really Good Idea Test consists of 7 practical steps:

  • Write hypothesis
  • Identify risks
  • Create questions
  • Find interviewees
  • Measures & targets
  • Con...

The four main components of writing your idea hypothesis:

  • Goal – What are you trying to achieve overall? 
  • The idea – A short idea of what it is you want to create (if you know).
  • The people who will benefit – Reference w...

The next steps to carve out a really good idea are:

  • Step Two: Identify the risks in the idea by brainstorming.
  • Step Three: Create and list down the questions that pop up regarding the idea.
  • Step Four: Find Interviewees.

In Step Five of The Really Good Idea Test: measures & targets, you need to ask yourself the following before conducting any interviews:

Does the problem, need or desire exist?

Are the existing solutions good enough to solve the interviewee's problem / mee...

Step Six is to conduct the interviews to test your hypothesis, after which you can analyse the insights from your test, share the results and make a decision about whether to pursue your idea or not.

The final step is of course your action to pursue the idea or reject the same.

This t...

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