The four main components of writing your idea hypothesis:
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What problem(s) are you trying to solve? (as a problem hypothesis)? What customer problem(s) are you trying to address? (as needs)?
Who is most interested in solving this problem? Who i...
The idea is that product management can no longer say what they think users want. They need to predict what outcome a feature will have.
In the beginning, you don't have the data you need to do this. Your company, in itself, is your hypothesis. As you start to gro...
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