The four main components of writing your idea hypothesis:
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What problem(s) are you trying to solve? (as a problem hypothesis)? What customer problem(s) are you trying to address? (as needs)?
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The idea is that product management can no longer say what they think users want. They need to predict what outcome a feature will have.
In the beginning, you don't have the data you need to do this. Your company, in itself, is your hypothesis. As you start to gro...
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