7 Sales Techniques With Proven Success

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How to Sell Anything

Effective communication

Persuasion techniques

Closing a sale

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The 1-2-3 Close

This strategy helps to persuade. Use a list of three to convey the main point, such as three words or complex phrases sorted by bullet points:

Ways to use this sales technique:

Identify three pain points of your prospect.
List three end-picture benefits of your product.
Mention three of your top customers.

Why it works:

People like patterns. Three is a quick pattern any person can find. Anything over three causes scepticism from your prospect.

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The Similarity Close

This sales technique takes the skill of storytelling and applies it to a journey similar to yours to show that their challenges are solvable.

How to use this technique:

Identify your prospect's job title, responsibilities, and industry.
Consider a customer contact or account similar to the situation.
Find one pain point the customer had that your prospect can relate to.
Tell the story in a way that lays out the problem and then the solution.

Why it works:

Research shows that when our characteristics are similar to a character in a story, we identify with the character, which drives persuasion.

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The Testimonial Close

Instead of stating what your company can do, show your prospects that your product works for others.

Ways to use this technique:

Link out to a written or video customer testimonial for your prospect to view.
Include a customer quote with their company name and job title.
Tell a story about a customer using the BAB or PAS cold email formulas.

Why it works:

Research showed that third-party reviews of a product are 12 times more trusted than a company's product descriptions.

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The Emotion Close

Instead of focusing solely on facts and figures, consider thinking about feelings.

Applications for this sales technique:

Send your congratulations for recent personal or company accomplishments.
Let them know you're thinking of them by passing along articles they would enjoy.
Find a commonality, such as having the same birthday, initials, or alma mater.

Why it works:

People are driven by emotion. A study showed that 95% of our purchase decisions take place unconsciously.

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The humor close

Humour breaks out from the stale selling techniques by showing you have a sense of wit.

How to use humour in action:

Use a funny gif in your email.
Do research on a social media account to find your prospects unique interest and reference it in a funny way.
Use self-deprecating humour to show your awareness.

Why it works:

Funny people are likeable. Humour puts people into a relaxed mood.

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The Alternative Close

Either this or that. A simplified process can lessen overwhelming decisions.

How to use this sales technique:

List two times you could schedule a call.
Offer a free trial or schedule a demo.
Ask if you should reach out later or let it be.

Why it works:

A study suggests that limiting options can lead to more creativity. With fewer options, we can expand our thought processes.

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The Empathy Close

It can feel very persuasive when someone shows that they understand your point of view.

Ways to use this sales technique:

Suggest ways to solve their problems by researching articles they have shared.
If your competitor has problems, reach out to your prospects to help ease their situation.

Why it works:

A Harvard Business School report that empathy increases sales persuasion when you show a prospect the use in what you're selling. By going beyond to solve their problems, you'll earn their respect.

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